Small But Awesome
General description
The IDEAL General Store for Testing New Products and Markets!
Small But Awesome was started in March 2017 to test different products and markets to find winning products by setting up a user friendly and inviting store that encouraged customers to purchase.
It took 3 months to find 2 winning products in different niches that I have been focusing on since then. I am still a little hesitant to sell, but while it doesn't take much time to operate, my attention is still focused on my niched websites I discovered from this store.
The store is pure dropshipping and very little manual work is involved other than Facebook Ad creation and social media marketing, which mainly consists of posting new products to the Facebook page that then are used for the advertisements. The apps used to place orders are integrated into the store so any orders that come in can be fulfilled with a single click. The store is completely paid for until February 2019 so there would be no Shopify plan expenses for a year. It really is a dream store that requires little investment and has huge upside.
Included in the sale are all domain names, social media accounts, logos, and email list. As mentioned before I use this store to test various products, but this can be your main store if that's your goal.
Financials and traffic
Average profit/month
$2,200 USD
Average overall profit margin
22%
Average number of sales/month
240
Total revenue for last 12 months
$34,440.00 USD
Total traffic for last 12 months
50,090 Sessions
Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more
Business Expenses
Only the bare minimum apps are installed, because most paid apps are not needed.
Expense item |
Cost |
---|---|
Shopify plan |
$79.00/month |
Subscriptions (ie. Mailchimp, apps) |
$29.00/month |
Advertising (ie. Adwords, Facebook ads, etc.) |
$2,500.00/month |
Domain |
$1.00/month |
Sales and marketing
Marketing strategies
SEO (Google traffic)
Facebook ads
Instagram ads
Word of mouth
Online selling methods
Online Store
What’s included in the sale
- Physical inventory
- Logo and branding assets
- Social media accounts
- Personal support after sale
- Domain
- Product photos
Social Media
Features
Products
81 products
Advertising
Google Analytics
Apps

- Easily import dropshipped products directly into your store
- Have your orders shipped directly to your customers
- Know that your inventory and prices are always up to date

Sales Pop by Beeketing

Tracking & Delivery Updates by AfterShip

McAfee SECURE

Conversio (previously Receiptful)
+ 11 more...
Q & A
Why should someone buy this store?
It's the dream general store. Whether you want to make it your main store or test store for different markets this is perfect. The color scheme is inviting, the upkeep is very minimal, the Shopify plan is already paid for until Feb. 2019, and it already ranks first in SEO for the store name and on the first page for many keywords featuring "small" and "awesome".
Even without paying for any ads this store gets sales from Google search.
How can the future owner improve the business?
I never utilized email lists to focus on repeat buyers, because I never thought of it at the time. I was getting so many sales from Facebook Ads and google search with the main focus of finding niches that I didn't realize it was already a self-sustaining brand. Add in email automation, promotions, and monthly sales and this store will take off.
Additionally, if you hire a team from Upwork for product research and customer service you can literally 5x this business within a couple months. This is a 6 figure store with a solid foundation, but could be a 7 figure store by hiring some inexpensive freelancers.
What work have you put into the store?
I built the store from the ground up. Logos, Color Schemes, Most Product Description, chose the Apps & Functionality to limit manual work, everything. The theme has been customized by a developer as well to optimize conversions.
How many hours does it take to run this business per week?
5 hours$5,000 USD
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