Small Scale Society aims to cater to the customer's personality through the small details of their outfit. Currently selling Watches, tie clips, cufflinks, bracelets, belts, and sunglasses. I've personally put about $200 into marketing.
Financials and traffic
Store has been fairly inactive lately. Almost all sales were from early november to late december. Ran out of time to market and maintain it. Total sales were $316, divided by the 4 months the store has been open.
Average overall profit margin
Average number of sales/month
Total revenue for last 8 months
Total traffic for last 8 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
I have no subscription expenses other than Shopify itself. Advertising costs have been 0 for the past couple months, but overall I've spent about $200. $20 per month should be enough to gain some traction and have an increase in traffic and sales.
Although it's been stagnant the past couple months, it still holds potential. The hardest part of the business is starting from scratch, and with what's already been done the new owner will be able to adjust it to their preference without spending countless hours on it.
How can the future owner improve the business?
Marketing. Currently, Small Scale Society has no marketing campaign. Through split testing and creating multiple ads, the store visits and orders should increase significantly.
What work have you put into the store?
Thus far, I've added every product myself. Most watches and tie clips have a brief description outlining why the customer should buy it along with specifications to make sure it fits their taste. Surprisingly, the descriptions have taken the longest to do. Each is different and specific to the product. Although some products are through Oberlo, I also have a spreadsheet that contains every product, the selling price, margin, and URL for quick ordering.
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