Smart BackPac is a 2 month old, completely developed eCommerce site hosted on the Shopify platform. Smart BackPac offers a very large selection of smart, anti-theft USB Backpacks. The backpack variety includes multi-functional USB backpacks for business and travel. Many different styles are available for men, women and teens. Most are anti-theft and water-resistant.
Sales potential is very high in this market segment. Changing trends in what people carry for business, travel and school has caused a sharp increase in a demand for backpacks that embed more security and technology than the traditional backpack. The latest backpacks are high in technology. For instance many come with built in USB charging capabilities for up to 3 devices. Some have solar panels for independent power. All the backpacks available on this site are designed to allow customers stay digitally connected. The growing base of connected consumers is projected to drive the demand for these backpacks in the accessories market. The site is beautifully designed and content rich currently offering nearly 300 backpacks with more than1100 variants (colors, options etc). The backpacks have been carefully curated to appeal to a wide audience from bargain shoppers to business travelers in a very desirable accessories marketplace. Products are seamlessly synced (automatic inventory tracking) ordered and drop shipped to customers via integration with Oberlo and AliExpress. Smart Backpac is set up to ship to 34 countries worldwide using the quickest and cheapest method: ePacket.
Product pricing is completely configurable from Shopify or the integrated Oberlo Supply App. Currently the markup depends on the wholesale price and is easily configurable.
The site itself is designed using the most recent Retina 4.3 theme. A strong foundation, plus many advanced features have been built including configuration of collections, product tags, page designs, navigation, advanced search and sorting, researched very complimentary color pallet, and a very strong custom branded logo and site “feel”. Custom designed banners and featured promotional boxes complement the overall theme. Standard pages for “About Us”, “Shipping & Returns” and “Disclaimers” are completely composed and available for easy modification to your needs. All needed menus and navigational structures have been built to make it simple for customers to shop the site. The theme allows for complete mobile device responsiveness and usability.
Managing the site is simple, and I have included many tools and integrations to assist. Credit card payments are accepted via Shopify Payments, Paypal, and Amazon Payments. Adding products from Oberlo Supply or AliExpress is a simple import using a Chrome Browser extension. You set all pricing rules. Inventory items can also be managed using a bulk product app that is integrated with the store. I have upgraded and branded automatic customer notification emails (order confirmation, shipping conformation, abandoned shopping cart notice etc…). A currency converter app automatically changes the display of price based on customer location. (display only – all checkout pricing is in US dollars). Emails are collected by an integrated custom branded “pop up” tool. Email marketing can be developed using an integrated MailChimp account.
Costs? This will vary monthly depending on your mix of integrated applications (some charge a monthly fee), and your advertising spend. Currently, the monthly Shopify fee is approximately $47. I have spent only a minimum amount of Adwords dollars to test Google Merchant setup and advertising campaigns.
The Shopify platform offers several “Sales Channels” that make store products available in other environments. Smart Backpac products are currently available on Google Shopping, Facebook, Instagram, Pinterest, kik, Wanelo, and Buzzfeed. Sales Channels can easily be added for eBay and Amazon.
Google presence is a key to success with any eCommerce storefront. Smart BackPac is fully integrated with google. Your purchase will include an approved Google Merchant Account feed that contains detailed information on all items for sale, an approved Google Adwords Account for search campaigns (one example there and tested), and a Google Webmaster account to monitor [REDACTED] indexing for google searches.
To summarize, while this site is relatively new, it’s development is mature and extensive. Prospective buyers can be assured that the site is ready for sales ON DAY ONE.