$2,450 USD

Smitten Pets

www.smittenpets.com.au

Appears in Pets , Business and Franchises under $5,000, Inventory, Australia, Victoria

General description

I just want to cover the cost of inventory. I used to love this little business but recently life (full time job, family) has gotten in the way and I haven’t shown it proper love for a few years. I’m now moving overseas and as much as I want to hold onto this business, it's 1543 social media followers and 193 email subscribers, I must let it go.

Included in the sale are the online store and its inventory (some items are drop shipped), business cards, custom wrapping paper, stickers, brochures, 60 spare express post bags. It can also be a market business with banners, dog model and bags.

I have not advertised at all in years so the business doesn’t attract a lot of attention, but it also doesn’t make a loss. You will get in the purchase the domain name which was re-purchased on 25/02 and is now valid until 2020 as well as an email address, eBay account where I sell things at a higher cost and drive consumers back to the website and the following social media accounts:

Facebook followers: 425 people have liked 398 are following Instagram followers: 657 Pinterest followers: 44 Twitter followers: 417

Check out site for sale on Exchange

Financials and traffic

A lot of the profit comes from eBay where I charge a higher price and then send the packages out with brochures to drive traffic back to the store and this seems to work.

Average profit/month

$105 USD

Average overall profit margin

55%

Average number of sales/month

7

Value of inventory

$6,385 USD

Total revenue for last 12 months

$840.00 USD

Total traffic for last 12 months

2,948 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

Business Expenses

I have paid NOTHING for advertising and subscriptions, but the app won't let me put $0. Email subscribers are housed through Omnisend App on Shopify. The Domain costs are paid for the next two years. Other than that there is the Shopify monthly cost. If you just leave the site and do nothing it wont loss you any money. If you focus on the store the opportunities are endless.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Inventory warehouse

$1.00/month

Domain

$5.00/month

Inventory

I have NO Warehouse fees, but the app wouldn't let me put in $0. I warehouse everything in a spare room, you could use a garage or it may even fit under a bed. I have started to run stock down in favour of drop shipping instead.

Located in Melbourne

Willing to ship inventory

Willing to transfer relationships with suppliers

Sales and marketing

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

smittenpets

Instagram

smittenpets

Pinterest

smittenpets

Twitter

smittenpets

Newsletter list

193 subscribers

Social media followers

1,543 people

Features

Products

124 products

Apps

635cce572624d1086ac37403cf25b5ee

Free Shipping Bar by Hextom

+ 8 more...

Q & A

Why should someone buy this store?

It is great little business if you can give it some focus. Quantium sales data suggests that pet care is a growing business and we know that more than 50% of Australian's own a cat or dog with this number on the rise. Pets are becoming more like children and therefore people are spending more and more on designer accessories.

How can the future owner improve the business?

At a bare minimum drop some brochures around the area (I haven't done this in 3 years), do some social media posts or even pay for some advertising. Be consistent with the blog and website updates so that you start to drive more traffic. It's not hard, I just don't have the time or motivation anymore.

What work have you put into the store?

Very little I'm afraid. I would probably go 3 months with doing nothing then I'd put up a social media post. I probably send out 2 emails a year to the 193 subscribers. Really if you put in 1 hour a week you wold be doing more than what I have done.

How many hours does it take to run this business per week?

1 hours

$2,450 USD

Store images

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