We had the logo created on Etsy.
InstaFeed app, MailChimp App and KIT App have all been installed.
We took photos in many favorite Southern California locations for each of the product pages.
The products are all named after these locations and a bit about each location is described on the product sheet. This is good for SEO, tourism and promoting SoCal living.
We created a slideshow with great photos of women in sunglasses for the homepage.
We have it set up to ship to the United States only. We are located in Southern California so the taxes are currently set up for California (but can be changed, of course).
It has a great name and concept! Every woman needs sunglasses :)
How can the future owner improve the business?
Niche down the market and reshoot stylized images to match the target market (20-29 year old women, perhaps?)
Market to Instagram Influencers
What work have you put into the store?
We took stylized photos of all the styles.
We had a logo made
We created social media accounts
We have a paypal set up for it.
We have 65 remaining pairs of sunglasses in stock.
About the seller
Created this store about 1 year ago
We started this business to show our teens how to set up a retail business online so they would have the experience it takes if ever they choose to do so on their own. Unfortunately, we became busy with our other businesses and could not give it the attention it needed.