State of Green is a eco store selling a range of beautifully crafted homeware items. Curation of the store has centred around products that have been handcrafted, made with sustainably sourced materials, are non toxic, made locally and/or made from organic and natural fibres. The product range includes handwoven rugs, screen printed cushions, organic cotton and natural fibre manchester, locally made non toxic cleaning products, handcrafted jewellery and porcelain and locally made timber lighting made from sustainably forested timbers.
Financials and traffic
The profit margin is usually around 50% however I have been discounting stock in preparation to hand over the store to a new owner. The store will be sold without inventory as will have minimal stock. A perfect opportunity for new owner to curate their own look.
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
Advertising costs are variably - I tend to spend alot more on Facebook and Instagram advertising in the lead up to Xmas (Sep - December) and reduce the amount to 25-50 per month across the year to boost various promotions.
State of Green attracts an audience who love design, health and non toxic living. It has an established audience who is keen to learn more about green living and good design. There is scope to expand the store's listing and grow it further to capitalise of the burgeoning health and fitness markets, and non toxic beauty products
How can the future owner improve the business?
There is potential to introduce new categories to the State of Green store - Natural beauty and health products have not been included in the store, but I believe would be well received by the State of Green community. State of Green also has an associated blog containing articles written over the past 6 years. There is potential to earn further passive revenue via adsense and other advertising avenues.
There is also potential for a new owner to capitalise on the unique name of the business and attract a "green living" focused audience across a range of products - from solar to clean green energy, sustainable building products, health and fitness etc
What work have you put into the store?
I have designed the site, photographed and styled products, written newsletters and interviewed and published the stories of many local and international designers on the State of Green blog. I have also paid for Shopify SEO services.
About the seller
Created this store almost 5 years ago
I am the Owner/Creator of State of Green which was established in December 2009.