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$15,000 USD

State of Green

Appears in Gifts and collectibles , Business and Franchises under $20,000, Australia, Victoria, Melbourne, Jewelry, Medium Business

General description

State of Green is a eco store selling a range of beautifully crafted homeware items. Curation of the store has centred around products that have been handcrafted, made with sustainably sourced materials, are non toxic, made locally and/or made from organic and natural fibres. The product range includes handwoven rugs, screen printed cushions, organic cotton and natural fibre manchester, locally made non toxic cleaning products, handcrafted jewellery and porcelain and locally made timber lighting made from sustainably forested timbers.

Financials and traffic

The profit margin is usually around 50% however I have been discounting stock in preparation to hand over the store to a new owner. The store will be sold without inventory as will have minimal stock. A perfect opportunity for new owner to curate their own look.

Average profit/month

$500 USD

Average overall profit margin


Average number of sales/month


Total revenue for last 12 months

$6,416.00 USD

Total traffic for last 12 months

12,033 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Advertising costs are variably - I tend to spend alot more on Facebook and Instagram advertising in the lead up to Xmas (Sep - December) and reduce the amount to 25-50 per month across the year to boost various promotions.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media









Social media followers

7,000 people

Q & A

Why should someone buy this store?

State of Green attracts an audience who love design, health and non toxic living. It has an established audience who is keen to learn more about green living and good design. There is scope to expand the store's listing and grow it further to capitalise of the burgeoning health and fitness markets, and non toxic beauty products

How can the future owner improve the business?

There is potential to introduce new categories to the State of Green store - Natural beauty and health products have not been included in the store, but I believe would be well received by the State of Green community. State of Green also has an associated blog containing articles written over the past 6 years. There is potential to earn further passive revenue via adsense and other advertising avenues.

There is also potential for a new owner to capitalise on the unique name of the business and attract a "green living" focused audience across a range of products - from solar to clean green energy, sustainable building products, health and fitness etc

What work have you put into the store?

I have designed the site, photographed and styled products, written newsletters and interviewed and published the stories of many local and international designers on the State of Green blog. I have also paid for Shopify SEO services.

$15,000 USD

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