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$6,000 USD

Story North

www.storynorth.com

Appears in Home and furniture , United Kingdom, Business and Franchises under $10,000, Inventory

General description

A BEAUTIFUL online store selling Scandinavian home accessories with some of the biggest classic brands such as; Bylassen, Oyoy, Pia wallen, Iittala, Ratzer, Kahler, Skandinavisk, Bynord, Menu, Hubsch, Mr maria, Studio Bundis, etc.

Financials and traffic

Turnover / sales used to be a lot higher but because of motherhood, I have not been able to allocate the time required to the store - especially the social media side of things. Facebook and Pinterest is a popular source of customers for us - obviously we would include the Facebook page (4500 likes) in the sale. This beautiful store needs some fresh enthusiasm and maybe a new approach to maximise its sales potential. We have an excellent reputation and relationships in the industry and many people know of Story North as a brand. Much of our customer base has been in the States (well over 50%), but we recently disabled shipping to the States as it was becoming so expensive..... but the United States market could be explored further if the purchaser was based there (and I'm confident would do really really well). Also if you are a US based business, you have the benefit of utilising "buyable pins" on Pinterest which would undoubtably be an excellent referrer for sales.

Please note that the sales price is calculated on current turnover and profit. These are low as extremely limited hours have been put into working on the store. Turnover and profit in the past few years (before babyhood!) were at least triple what they are now. This could be turned around easily if you have the hours and enthusiasm! I think this is a really good price for a lovely little store that has heaps of potential. I am happy to be transparent with figures and accounts, but I do not have a comprehensive set of P/L, cash-flow forecast and such like. However, I am happy to answer any questions that come my way to the best of my ability! This is a store that has suffered with neglect, but has a lovely reputation, image and potential - It just needs to right owner to bring it back to life.

SUMMARY OF WHAT'S INCLUDED IN THE SALE: Online shop, Logo + Business Name, Facebook Page including approx 4550 likes and 4480 followers, 5 star review rating, Pinterest - Pinterest accounts cannot be changed, but I am happy to move all my pins to a new board of the same name, which would then allow your account to utilise all the links) Customer database (email addresses) of 3500. We use Mail chimp to send newsletters and offers/discounts on a regular basis), Press list of around 350. Mainly UK and European Press, but some United States, Canadian and Australian. These are high quality editorial email addresses from publications such as Elle Decoration, Inside Out, Living Etc, Vogue Living....etc, Dropbox transfer of all high resolution product images, Physical press cuttings of past editorial, Contact list of names and email addresses of suppliers and details of minimum stock quantities etc.

Serious enquiries only and no third parties please. Many thanks!

Average profit/month

$1,000 USD

Average overall profit margin

40%

Average number of sales/month

20

Value of inventory

$1,500 USD

Total revenue for last 12 months

$10,369.00 USD

Total traffic for last 12 months

15,542 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Turnover / sales were previously much higher but because of motherhood, I have not been able to allocate the man-hours required. This is important for the social media side of things. Facebook and Pinterest is a popular source of customers for us - obviously we would include the Facebook page (4500 likes) in the sale. This beautiful store needs some fresh enthusiasm and maybe a new approach to maximise its sales potential. We have an excellent reputation and relationships in the industry and many people know of Story North as a brand. Much of our customer base has been in the States (well over 50%), but we recently disabled shipping to the States as it was becoming so expensive..... but the United States market could be explored further if the purchaser was based there (and I'm confident would do really really well). Also if you are a US based business, you have the benefit of utilising "buyable pins" on Pinterest which would undoubtably be an excellent referrer for sales.

Please note that the sales price is calculated on the past years turnover and profit. These are low as extremely limited hours have been put into working on the store. Turnover and profit in the past few years (before babyhood!) were at 2, 3 and 4 times what they are now. This could be turned around easily if you have the hours and enthusiasm! I think this is a really good price for a lovely little store that has heaps of potential. I am happy to be transparent with figures and orders but I do not have a comprehensive set of P/L, cash-flow and such like. The profit margin is around 40%. I am happy to answer any questions that come my way to the best of my ability! This is a store that has suffered with neglect, but has a lovely reputation, image and potential - It just needs to right owner to bring it back to life.

SUMMARY OF WHAT'S INCLUDED IN THE SALE: Online shop, Logo + Business Name, Existing stock inventory and shipping to new purchaser (approx $1500 worth), Facebook Page including approx 4550 likes and 4480 followers. Pinterest - Pinterest accounts cannot be changed, but I am happy to move all my pins to a new board of the same name, which would then allow your account to utilise all the links) Customer database (email addresses) of 3500. We use Mail chimp to send newsletters and offers/discounts on a regular basis), Press list of around 350. Mainly UK and European Press, but some United States, Canadian and Australian. These are high quality editorial email addresses from publications such as Elle Decoration, Inside Out, Living Etc, Vogue Living....etc, Dropbox transfer of all high resolution product images, Physical press cuttings of past editorial, Contact list of names and email addresses of suppliers and details of minimum stock quantities etc. We are currently holding around $1500 worth of stock which is not included in the sale. You are welcome to purchase this in addition to the store itself (or not).

We have also for the past 2 years been hosting pop-up summer and xmas shopping events, so the turnover figures shown here on Shopify do not represent sales from these.

Expense item

Cost

Shopify plan

$45.00/month

Subscriptions (ie. Mailchimp, apps)

$70.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$60.00/month

Domain

$1.00/month

Inventory

We hold all inventory and despatch from our store facility located at our office.

Located in Bournemouth, Dorset, UK

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

storynorthstore

Pinterest

storynorth

Newsletter list

3,200 subscribers

Social media followers

6,000 people

Q & A

Why should someone buy this store?

This store has been operating for 5 years and has a great reputation. The website offers a beautiful shopping experience and there is a great potential for revenue increase. We have MANY repeat customers.

How can the future owner improve the business?

This store would benefit from heaps of enthusiasm, hours and and perhaps a fresh marketing approach. The store 100% requires full time hours and I have simply been unable to do this. It really is a case of what you put in, you get back. In previous years, the store was generating a much higher revenue - but time constraints with a young family have restricted my ability to work on it which is frustrating, because the potential is really exciting. Hence the sale.

My lovely little store was VALUED BY SHOPIFY AT $23,000 (Screen grab attached).

What work have you put into the store?

Full time hours (40 hours per week) at the beginning, averaging out to 15 hours and currently no hours as I have no time. I have a great social media following. I also have a great press list and healthy customer database.

Facebook and Pinterest accounts included in the sale - Instagram is a personal account and is therefore not included. - Happy to provide personal support / advice for the months following the sale.

$6,000 USD

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