Turnover / sales were previously much higher but because of motherhood, I have not been able to allocate the man-hours required. This is important for the social media side of things. Facebook and Pinterest is a popular source of customers for us - obviously we would include the Facebook page (4500 likes) in the sale. This beautiful store needs some fresh enthusiasm and maybe a new approach to maximise its sales potential. We have an excellent reputation and relationships in the industry and many people know of Story North as a brand. Much of our customer base has been in the States (well over 50%), but we recently disabled shipping to the States as it was becoming so expensive..... but the United States market could be explored further if the purchaser was based there (and I'm confident would do really really well). Also if you are a US based business, you have the benefit of utilising "buyable pins" on Pinterest which would undoubtably be an excellent referrer for sales.
Please note that the sales price is calculated on the past years turnover and profit. These are low as extremely limited hours have been put into working on the store. Turnover and profit in the past few years (before babyhood!) were at 2, 3 and 4 times what they are now. This could be turned around easily if you have the hours and enthusiasm! I think this is a really good price for a lovely little store that has heaps of potential. I am happy to be transparent with figures and orders but I do not have a comprehensive set of P/L, cash-flow and such like. The profit margin is around 40%. I am happy to answer any questions that come my way to the best of my ability! This is a store that has suffered with neglect, but has a lovely reputation, image and potential - It just needs to right owner to bring it back to life.
SUMMARY OF WHAT'S INCLUDED IN THE SALE:
Logo + Business Name,
Existing stock inventory and shipping to new purchaser (approx $1500 worth),
Facebook Page including approx 4550 likes and 4480 followers.
Pinterest - Pinterest accounts cannot be changed, but I am happy to move all my pins to a new board of the same name, which would then allow your account to utilise all the links)
Customer database (email addresses) of 3500. We use Mail chimp to send newsletters and offers/discounts on a regular basis),
Press list of around 350. Mainly UK and European Press, but some United States, Canadian and Australian. These are high quality editorial email addresses from publications such as Elle Decoration, Inside Out, Living Etc, Vogue Living....etc,
Dropbox transfer of all high resolution product images,
Physical press cuttings of past editorial,
Contact list of names and email addresses of suppliers and details of minimum stock quantities etc.
We are currently holding around $1500 worth of stock which is not included in the sale. You are welcome to purchase this in addition to the store itself (or not).
We have also for the past 2 years been hosting pop-up summer and xmas shopping events, so the turnover figures shown here on Shopify do not represent sales from these.