Sugarhouse Supply Company
Sugarhouse Supply Company is a lifestyle shop started by my wife, social media influencer @marylauren, and myself in June of 2016. The shop includes products ranging from beautiful artwork including the popular "Be Still, My Soul" print, macrames, home decor, bags, jewelry and more. A great opportunity to grow a true organic business without stress of inventory that sells high quality products rather than low quality drop-shipped products.
Included in the sale is the company's Instagram account, @sugarhousesupply, which has grown to 23,750 followers with excellent engagement. We have never spent any money on advertising and continue to generate sales solely through its branding, instagram, word of mouth, and our customers user generated content that they post on instagram.
Also included in the sale is our Etsy Shop "Headed Somewhere" where we sell the digital file of our art prints. We average $500+ in profit a month from it and there is no need to fulfill orders or anything. The customer simply purchases and downloads their file. Our two most popular prints "Be Still, My Soul" and the "Mi Casa. Su Casa" prints are included in this sale and are fully released to the new owner.
The growth was created initially through @Marylauren's advertising of the company on Instagram. Unfortunaley over the last year, we have not had the time to dedicate to the business and have not been promoting it through @Marylauren's account nor any other means. We have just been posting user generated content to the Sugarhouse Supply instagram feed here and there which is still generating sales, so there is a lot of opportunity for someone to really grow this store with additional facebook/instagram ads, influencer collaborations, giveaways, etc. We have a list of influencer's that are interested in working with us for product trade(another benefit of this store, many influencers love our products and will post for nothing more than product trade). None of the which we have been able to set up or do due to lack of time.
Business Model: Sugarhouse Supply is a curation of products made by small artisans, artwork made by @marylauren and various photographers, and some products chosen by us. Included in the sale will be all the products currently listed on the site and about $7,000 worth of inventory. The idea behind our business was to make a curation of really great products that are developed by other small businesses(creators). So many of our products are made and fulfilled(dropshipped) by the creator. We then pay them the order value less our commission which typically ranges from 20%-50%. All of these relationships will transfer to the new owner. We also work with a couple manufacturers that we buy product in small batches from, sell and ship ourselves. These contacts will also be transferred.
One of the greatest benefits of buying this business with this model is when you want to add new products you will be able to find products you love and then reach out to those new vendors through Etsy, Instagram, Pintrest or wherever you find them., and offer them the oportunity to have their products sold on Sugarhouse Supply. When vendors see the website, branding, and instagram following it will give you instant credibility and it is a very high chance that they will want to work with you. It is so great to be able to sell high quality products without having to hold all the inventory. And so much better than using Oberlo or dropshipping poorly made overseas product! We also have a great connection in San Diego to sell awesome made in LA mid century furniture that we have not had a chance to set up with yet. This contact would also be included.
Lastly, the most lucrative portion of the business is our artwork. We use [REDACTED] and have a partnership with Framebridge who fulfills these orders for us. It is extremely streamlined. We spend no more than 5 hours a week on this business. It is very automated and easy to run. Which will allow you to have plenty of time to spend on growing it.
It is such a fun business and it is great to work and support all these other small businesses, which customers also love and appreciate and love to buy from. We hope to find a buyer that can carry on this branding and really grow this business. We know it has so much potential and are sad to say goodbye. But unfortunately our time has to go elsewhere.
Please reach out to us with any questions. We are committed to helping the new owner of this business have a really smooth transition so we will be available for as long as you need to offer support.
Financials and traffic
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