SwingLab is a business built around bringing the porch swing into the modern era. SwingLab's online business is centered around our flagship product: a sleek, high quality swing with modular backrests that allow the user to sit comfortably in a number of different positions.
Financials and traffic
Total revenue for last 12 months
Total traffic for last 12 months
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What’s included in the sale
Logo and branding assets
Social media accounts
Personal support after sale
Q & A
Why should someone buy this store?
This unique product has received acclaim from blogs and design trend leaders both in print and online. There is lots of potential for both the brand and the product to grow.
In addition to the web store, I'm selling the plans and designs for the product. This will include all specs and suppliers, as well as whatever inventory is on hand.
How can the future owner improve the business?
Many customers want to customize the color of the metal and the color and species of the wood. A wider product offering with more sizes of designs would certainly sell lead to more sales. Focused marketing, particularly on Indians and Indian-Americans would yield results.
I never implement these changes because my supply chain my manufacturing and supply chain couldn't handle the volume of orders that I know it would yield. Increased automation or relationships with factories would help get costs down and help expand market for the product.
What work have you put into the store?
Proprietary design of the product.
Video production. Supply chain.
PR (getting picked up by design blogs like Apartment Therapy, Design Sponge, etc)
About the seller
Created this store over 5 years ago
I'm an engineer and product designer living in Jackson, MS. I love designing and building furniture, but making hundreds of swings has me worn out. Maybe you can take my dream to the next level?