SwoobFit is a turnkey activewear manufacturing business. We have changed direction over the years to capture an audience of sophisticated women in the fast growing athleisure market. The SwoobFit brand started off as a Kickstarter that funded an innovative sports bra designed with water resistant pockets for the active girl! Since then, SwoobFit has designed and manufactured numerous tops and bottoms aimed at health conscious women that care about fashion, fitness, and function. The activewear market is massive and expected to grow to $69.2 billion in 2020, which is up from $54.3 billion in 2015. Our email list of 5,700 grows weekly as does our Facebook and Instagram accounts. Currently we have over 9,000 followers on IG. No experience in fashion design is necessary - all resources required to manage and grow business are included!
This was supposed to be a fun little side project, but being a male has limited growth. I also run and operate another business that is taking all my time and attention. My top sales channel is a women owned retailer in New Jersey. We recently launched a custom SwoobFit branded line she is selling into local New Jersey gyms in addition to her own store! This same model can be scaled across the country starting right here in Salt Lake City!!
All inventory is branded and labeled in organized, easily transportable bins that are sorted by style and size. Turn key meaning I have all apparel, packing/shipping material and accounts, apparel design and manufacturing, fabric sourcing/selection, design/style calculators, website, social accounts, email campaigns, Google Analytics and SEO tools, and branded content ready to go. This is an excellent turn key business with untouched potential in local gyms, dance studios, and pop up events. Amazon is also setup and actively generating sales with a three year history! Online integrations facilitate drop-shipping thousands of other products from Amazon and third party suppliers. I have thousands of design assets included with purchase of business - photos, videos, domains, and style patterns all stored on a 3TB hard drive.
There is 4-6 months of inventory runway. Reaching out to local gyms, dance studios, and boutiques alone would make a very profitable business. Our weaknesses: Male owner/operator. Connect more on social media. Loop in influencers. Talk to local gyms and dance studios (this has been very successful for us). Push advertising and marketing. Create ambassador program for local gyms and dance studios.
Business Sell Includes: Website and ALL purchased web domains. (Valued at over $4,500). Physical inventory (Valued at over $30,000). Three years worth of logo, photo, video, and social assets (valued at $50,000). Social media accounts: Instagram, YouTube, Twitter, and Tumblr. Manufacturing, fabric, fashion design relationships. Style patterns for over 20 activewear pieces (valued at $20,000). Consultative support and mentorship post sale, and much more. Call or text with any questions 775.848.1006.
Financials and traffic
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