Syndicut collaborates with emerging artists and designers to bring bold colour and fresh prints to a carefully crafted range of products for both men and women.
With a view to fusing the world of art with fashion, the Syndicut team scout the globe for exciting new artists and designers to work with.
Particularly drawn to bright colours and bold, clean aesthetics. Passionate about print.
Each one has their own unique style and story to tell giving Syndicut London a unique selling point.
Collaborate | Design | Create
To see and understand the brand a bit more visually please have a look at this brief presentation we have put together. Syndicut Presentation
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Financials and traffic
Almost exactly a year ago we decided to put the Syndicut site on hold whilst we, Co founders Ben and Alice decided which direction we where going to take the brand in, for both personal and business reasons.
Therefore the most recent figures do not demonstrate clearly what the brand was achieving in 2015 and 2016.
In both these years sales came in at $9k, the brand received on average 9-10 sales a month. The busy periods being UK summer time May to September and the Christmas period November to January sales.
The brand was always run on limited funds, with very little resources to plug into both on and offline marketing. If a structured marketing plan was put into place we believe sales would increase significantly.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
Current expenses are at a minimum.
(ie. Mailchimp, apps)
The $4164 above is the cost value of the stock. The retail value of the stock is $17k Approx
The stock is currently situated in a storage facility in the UK. It packs down into four to five boxes, making it very transportable.
Syndicut is a simple yet original concept. Syndicut has run over the last 5 years on relatively low funds. It was founded by Alice Begg and Ben Sears. Ben always worked full time, so other than pulling in the occasional sale and marketing person it has largely been run solo. It has huge scope put in the right hands to turn into a successful e commerce store.
The production chain is already in place. The current swimwear supplier is based in Guangzhou China. We chose this supplier for their quality and small minimums. The current unit price is $15-$20 per unit due to the order quantities. This is for both the printing of the fabric and making of the garment. Should you want to lower the unit price by investing in larger stock quantities we have another supplier tried and tested ready to up scale, at a unit price of $6, they are based in Indonesia. This would provide a much larger profit margin minimums are at 1000 per style.
Should you want to do a big push of the brand for this coming summer, we have a large catalogue of prints and production ready to go. The lead time is 40 days for our supplier in China.
With a good foundation already built in all social media channels, increasing these should be a fast process.
How can the future owner improve the business?
Marketing will fundamentally be the most important part of taking the brand to the next phase. A strong online advertising campaign will be crucial in up scaling the brand.
The collaborative element of the brand is one that would translate well onto many other products, to work with some better known artists or designers or some larger brands would be a good way of growing the brands circle of consumers.
We would encourage investing in some smart packaging to distribute orders.
We had a short spell of introducing women's swimwear. This proved to be very popular, customers have also enquired about kids swim and leisure wear as well.
Please get in touch to ask any more questions, as we had a lot of ideas it would be good to share.
What work have you put into the store?
The website was built in house using the debut template. We have invested in good product and lifestyle photography. We started to build the online journal interviewing our recent collaborations and current art news.
We also added in the album of pictures from customers around the world. We feel this tells a real visual story of Syndicut’s widely flung customer base.
Apps that we have used on the store include customer reviews, a sign up discount box to receive customer contacts in exchange for a discount code. An app that allowed us to change the price of the shorts from country to country.
About the seller
Created this store over 3 years ago
Syndicut was founded by Alice Begg and Ben Sears. Alice has a back ground in fashion and textiles, and a passion for print and colour. Ben has worked for start ups for the last few years. The company has been run from a studio in Hackney, East London for the last 3 years.