tag&twine - high quality handmade Canadian gifts
tag&twine is an online curated gift shop. It helps busy people find truly special, unique, high quality gifts made by Canadian artists. This site was built in May 2017 as a Canadian version of the hugely successful [REDACTED] I was actively marketing the site for approximately 2 months but let it slide after my business partner could no longer help with the business. Therefore, this site has huge untapped potential!
I am selling the business because, although I enjoyed building the site, I do not have a passion for selling products online. I find social media marketing to be challenging so believe that it would be in much better hands of someone who knew how to get the site “out there”! I have done very little social media marketing and only spent $20 on Facebook ads. There is a huge potential for this business as there is nothing well known in the Canadian industry. I was active on Instagram and to a lesser extent Facebook and twitter. I did not do anything in terms of optimizing SEO on the site.
We have an excellent relationship with the Canadian artists on our site. We drop ship our products and do not hold any inventory. We take between a 20% and 30% commission for each sale on our site. Shipping is included in the prices listed on our site, so customers do not pay any shipping. Taxes are also included in the prices listed on the site. The artists set their prices, in consultation with us.
In order to sign on our artists, we either knew them personally from the local craft shows, or contacted them through Etsy. There is a Shopify app called “Spocket” ([REDACTED] that is also an excellent resource that I have not tapped into very much. Spocket lists Etsy sellers who have provided pre-approval for Shopify stores to drop ship their handmade products. It does the work of finding the artists for you!
Included in the sale of the site is the website itself ([REDACTED] Facebook account, twitter account, Instagram account and pinterest account. As we do not hold inventory, there is no inventory included in the sale.
I truly believe that if this is marketed properly it could be a huge success.
Financials and traffic
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
The only expenses are the domain which is very inexpensive.
Sales and marketing
Online selling methods
What’s included in the sale
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