The ever-growing and exponential trends of revenue and traffic paint the picture about the potential of this store, and where it can go from here. To put things into perspective, the unparalleled growth this store has experienced in such a short time has been achieved without much investment of my time into it. If given proper and due attention it has the potential to scale to magnificent heights.
After all, if there is one thing that people across the globe will almost never stop buying then it's toys.
As depicted in the screenshot and trend charts below, the rapid-growth this business is currently experiencing means you are buying this business at its absolute peak.
Even without investing much time in SEO (Search Engine Optimisation), every now and then the store gets some orders that are placed by people visiting directly from Google. I wonder what the response will be like if even a small amount of time is invested into SEO. I think that's one thing that can boost the sales even further.
At the time when I was building the store back in July 2017, I spent good amount of time researching things like the best theme (from the point of view of conversion), logo, theme, color etc. I invested a bit of a fortune on a cutting-edge and a superior theme. I spent about 3-4 days manually customising the theme, including making some changes to the code behind the theme, to make the store stand out and make it super user-friendly. I am glad all of that paid off. The theme is an ultimate conversion booster and it performs incredibly well across smartphones, tablets, and desktop.
Listed below are some of the feature built into the theme that the store is equipped with:
Countdown timer - on checkout page as well as product page
Recommended product carousel - on checkout page as well as product page
Announcement bar - ideal for letting visitors know about free shipping etc.
Recently bought pop-up
Plus a few other very important features
If we combine aforementioned features and functionalities then the annual cost of installing apps to fulfil each of these functions individually alone is in excess of USD 600-700 approx. (on an average USD 10-12/month), so that's some good money saved right there.