Founded in 2015 The Bark’N Fun Company is entering its 3rd year of business. The BNF Company provides a monthly subscription box of toys and treats made in Canada and the US. The unique selling proposition is a Canadian Company with good quality toys with locally sourced treats, nothing made outside of North America. Treats are curated based on their healthy ingredients. Excellent customer service and the ability to respond to the customer’s requests for allergen free treats and in some cases allergen free toys (latex, rubber, etc)
The business is run as a part time sole proprietorship and has a steady customer base with repeat orders over 2 years in length.
Customer service issues are less than a handful in a 3 year period and the company enjoys a very positive reputation with many 5 star ratings on their products and services.
The web e-commerce platform was built entirely on the Shopify platform allowing for easy administration and scalability. The website has been optimized for search and ranks usually in the number one position for Canadian Subscription boxes for dogs.
Owner selling due to re-location for their primary employment position – however willing to stay engaged through sale and provide training and consultation.
Financials and traffic
Store performance below only shows the values from the online store - the majority of our revenue comes through the Recurring order App ( recharge) which is not listed below but can be shown on the Shopify dashboard - for 2017 this amount was $16,345.70 - Draft orders (invoices) were in the amount of $2,552.22 in addition to the 11K listed in Store performance.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
This truly is a “business in a box” and after 2.5 years of investment into growing the Brand I feel with the right amount of focus, time, and available funds this business could grow substantially. This is a fun business if you love dogs! The social media is hilarious and the stories from our customers are always fun! Our customers are excited to do business with us and we love inventory day!
How can the future owner improve the business?
What is needed to grow and substantiate this Business:
Full time focus to source & negotiate better prices on products.
Partnerships with pet supply manufactures for free samples /advertising.
Experience in Social Media Marketing and SEO.
E-commerce & CMS experience.
Substantial Operating budget to increase Social advertising & grow customer base.
Ability to make large quantity purchase to drive down the cost of goods.
What work have you put into the store?
All web development, front end creative, social strategies, SEO, consumer recruitment, back end billing.subscription apps, shipping logistics, social creative, branding, logo creation...etc....
I currently run this store as a very part time hobby, in addition to having a full time very demanding role as an IT Director for the second largest drinks manufacturer/distributor in the world. I expect that my position will be relocated outside of Canada in the near future and unfortunately I just do not have the time or the resources to grow this business any further. I will really miss it.