The Deal Animal
The Deal Animal was created as an online general store. This is a drop ship business so no inventory is physically kept and all products are shipped from our suppliers in China. The Deal Animal's best selling product was by far one particular piece of lingerie, a faux leather and lace corset. Its second best selling products were rosaries which I knew how to market via facebook advertising. Marketing has been done primarily through facebook advertising and email campaigns.
With our best selling products customers were acquired for 2-10 USD through facebook advertising leaving a remaining margin of 8-25 USD depending on the product. With corsets for example, we acquired customers for 5-7 USD but would make 25 USD per sale. Rosaries, of course, are cheaper products so we would often acquire customers for 2-5 USD but would make 10-15 USD per sale depending upon the rosary.
I'm selling the business because I've been finishing my doctorate and started several another ventures. I haven't been actively advertising for several months and decided that if I'm not going to be actively generating revenue then I should sell the business.
Financials and traffic