$79,000 USD

The Garwood Wood Watches


Featured in Fashion and apparel , Established stores, Nevada, Business and Franchises under $100,000, Inventory

General description

The Garwood is a wood watch ecommerce business established in Los Angeles, CA. in January 2014 on Squarespace and transisted to Shopify in April 2017. See detailed descriptions for more explanation on the data.

As one of the first wood watch brands in the United States we designed our styles to stand out and be "conversation starting" timepieces. A proven concept many of our fans will attest to. We have gained a strong social media following and mentions in publications such as British GQ and Esquire. We have an ongoing collaboration with Green Bay Packers Wide Receiver Davante Adams, who has designed 2 styles for The Garwood and we have managed to diversify our collection to feature square and round styles for both men and women.

We wish to sell to the right person or team as we are moving into other industries and looking for someone to take care of our baby.

Please note that all marketing was seized per January 1, 2018, due to the sale. Explaining the dip in sales and traffic since this date.

Financials and traffic

Revenue since launch (2014-2017): $900,000

Revenue 2017: $112,000

Squarespace Jan - Mar 2017: $30,000

Shopify Apr - Dec 2017: $60,000

Amazon (FBA) Jan - Dec 2017: $22,000 (Amazon store included in sale)

Lack of profit over the past 12 months is due to ineffective marketing efforts through third party vendors. These efforts have been eliminated and we are of course happy to share our learnings with the new owner.

Average profit/month

$5,700 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$72,000 USD

Total revenue for last 11 months

$60,271.00 USD

Total traffic for last 11 months

42,719 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

Business Expenses

Please note that all marketing was seized per January 1, 2018, due to the sale.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





New owner is welcome to continue with the current fulfillment setup based in Los Angeles.

Easy to manage supply chain through established relationship with Chinese manufacturer and external QC process.

Easy access to future styles or other accessories through Chinese manufacturer (we are of course happy to assist the new owner with the transition and share existing prototypes).

Current inventory value (17 watch SKU’s) based on suggested retail price ($149 x 1,600 watches): $238,400.

Located in Los Angeles

Willing to ship inventory

Willing to transfer relationships with suppliers

Sales and marketing

Marketing strategies

SEO (Google traffic)

Facebook ads

Instagram ads

Email campaigns

Word of mouth

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media









Newsletter list

6,150 subscribers

Social media followers

44,000 people



Symmetry – $180 value


22 products



MailChimp for Shopify


Google Shopping


Yotpo Reviews, Photos, and Q&A

+ 6 more...

Q & A

Why should someone buy this store?

Excellent gross profit margins (70%).

Included inventory represents almost 3 x SRP value of asking price.

Start selling worldwide immediately.

Proven concept (revenue since launch in 2014: $900,000).

Good reviews from happy customers.

Strong social media following.

The new owner should be someone with marketing skills that is able to drive quality traffic and take The Garwood to the next level.

How can the future owner improve the business?

Effective marketing.

Drive quality traffic.

Expand inventory selection.

Manage affiliate program (100 verified affiliates on own platform).

What work have you put into the store?

Professional images & film.

Well functioning, Search Engine Optimized website.

Professional AdWords campaigns to build on.

SoMe retargeting campaigns to build on.

Solid IG & FB followings.

Transferrable relationships with manufacturer and fulfillment partner.

Since its inception in 2014, The Garwood has been a side project for a friend and I. We have generated a good amount of revenue over the years ($900,000) but also realize that we have not given The Garwood the attention it deserves over the past year. And since we are moving into other industries that require our undivided attention, we wish to sell the business to someone who has the marketing abilities to make The Garwood thrive.

We have optimized and perfected the products over the years and gone through the mandatory ups and downs of launching a brand new product, placing the business in a good position for someone new to take over. We are of course happy to share all these learnings with the new owner.

$79,000 USD

Store images

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