The Mitten Company
October 1, 2013 - October 10, 2017: Lifetime Sales: $49,133.36 / Total Online Store Visits: 39,385 / Total Orders: 1,166 / Average Order Value: $43.37 / Store Conversion Rate: 2.95% / Repeat Customer Rate: 21.3% / 99.9% 5-Star Reviews on YotPo
These above numbers were organically grown from the ground up, with $0 ad budget, using free social media accounts and word-of-mouth. They will easily exponentially grow more with an actual ad budget.
The Mitten Company specializes in handmade, fleece-lined mittens, hand-sewn from recycled, gently used wool sweaters. The patterns of the different sweaters combine to make each pair a unique creation, found nowhere else. Our mittens are literally one-of-a-kind, handmade in the USA creations!
We opened in October 2013 with the goal of outfitting as many women's hands as possible with the warmest mittens in the midwest. The past 4 years have shown us amazing growth, loyal customers, growing email lists and social media, and a mini mitten empire that we've built from the ground up.
The only reason we are selling in 2017 is because our CEO lost her battle with brain cancer and we've decided we cannot move forward very easily without her. She was the main sewer of mittens and her design eye could not be replicated by anyone in our immediate family. You can read all about it on our website. Please check out our blog feed for the whole story. Our customers really seemed to love the emotional connection we shared with them.
What's included in the $20,000? Full ownership of Shopify website and everything on it, Domain Name (themittencompany.com), Google G Suite account (where we host our email accounts), Entire Mailchimp account for email marketing (CLEAN 1,072 contact list, Consistent 24.9% open rate)
Social Media: Facebook account (325 followers, organically grown with no advertising), Twitter account (260 followers, organically grown with no advertising), Pinterest account (80 followers, organically grown with no advertising), Instagram account (217 followers, organically grown with no advertising)
Visual Branding: Files in both vector and raster format (all logo variations, icons, illustrations, photography, slideshow banners, biz cards, hang tags, loop tags, fonts, ALL promotional materials since day 1)
Shipping & Fulfillment materials: Label printer, label paper, address labels, 2 sizes of cardboard boxes, sealing stickers, tape
Product & Manufacturing: We completely sold out of mittens that Deb made. Although there are loads of people in the world that can create sweater mittens, we will not supply you with one. It will be up to you (the buyer) to source that manufacturing. We do have some bags of sweaters that have already been washed, dried, and felted if you are interested. We also have a die cutter for the mitten pieces.
SEO: Our site is RICH in content, SEO fields are all filled in, and Google loves us. We're ranked #2 right under REI for "womens wool mittens" and ranked #1 for various other long tail keywords and phrases relating to types of wool
What is NOT included? Bank account. The business will come with $0 cash.
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.