Since it's launch back in 2016, The Moonlight Society has been by far our most successful store with our most profitable audience. By dropshipping low-cost items with high perceived values in the boho niche (an audience with lots of money ready to spend), we have been able to generate huge profit margins & keep our happy customers coming back for repeat purchases. With our items being sourced from AliExpress, there is no inventory required, and the entire business process has been optimized to be able to run by a single person with an internet connection.
When establishing our brand & inventory, we invested 150+ hours in product research within our niche & related industries to find the most successful items for Instagram Affiliate Marketing & Facebook Ads. Additionally when designing the store we invested $3,500 to have our theme heavily customized for both aesthetic & functionality by the designers/developers at Elysian Designs.
Financials and traffic
By selling low-cost items with very high perceived values, we're able to have huge markup on some items -- Up to 80% with some of our top-selling ring sets!
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Advertising expenses have always been very low since we've used Instagram Affiliate marketing as our main marketing channel -- Therefore, affiliates are paid on commission and there's no investment until you make each individual sale. This also encourages our affiliates to post more and earn more commissions each week, generating more sales!
You should buy this store if you're looking for turn-key Shopify store that's already profiting every month from organic traffic & affiliate marketers currently posting on Instagram. Additionally, after 2 years of customer purchases, our rate of customer refunds is only 1.5% -- Compared to the average dropshipping store which is profitable even after refunding 20% of their customers, you can rest assured that this store's products will result in customer satisfaction.
How can the future owner improve the business?
Our store's conversion ratio has averaged at a very strong 1.22% since launching, so all you have to do is get some 20-40 Female traffic interested in the Boho style to the site and they'll convert. Just put a little bit of time into some Instagram Affiliate Marketing or Facebook Ads and the sales will always come through.
What work have you put into the store?
Over 300 hours have been put into "forward motion" objectives for the store, including:
Building an Instagram account with 12k+ followers
Creating relationships with 50+ Instagram influencers, many of which are currently posting/linking to our product images to this day, some with 200k+ followers
Building a Facebook Ads account with a linked product catalog, perfect for retargeting Ads
Building out & A/B testing multiple Facebook Ads campaigns, some of which converted as well as $7 per purchase averaging $20+ dollars
Extensive product/niche research to find the most highly converting items & most dependable suppliers
How many hours does it take to run this business per week?
I'm a filmmaker & musician living in Northern New Mexico. I started The Moonlight Society in order to quit my 9-5 and begin working on my own entrepreneurial projects -- now that I'm committing full-time to my creative projects, it's time to for The Moonlight Society to find a new owner :)