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$32,500 USD

The Playground Shop

theplaygroundshop.com

Appears in Toys and games , Established stores, United States, California, Business and Franchises under $50,000

General description

The Playground Shop, LLC was created in the Summer of 2017 as an extension of our other eCommerce Store (The Trampoline Shop). Although The Playground Shop is a dropship-only store, we do not drop ship via Ali Express or any other dropship platform. We are licensed to sell the current brands that we carry and do US dropship-only. We currently have 7 suppliers approved and are in current negotiations to get three more approved within the next couple of weeks.

The Playground Shop is currently for sale and will include: -eCommerce site (powered by Shopify) - Facebook Account - Branding & domain - Access to all files (i.e. price sheets, documents, etc.) - Transfer of all store-related accounts (888 phone number, trust seals, etc.) - Email subscribers (currently 400+) - Automated email campaigns and pop ups - Transfer of all Google Adwords, Bing and Facebook Ad accounts - Training videos that we created for our Virtual Assitant - Transition plan and access to owners for one year

Our business model is dropship only. We carry 0 inventory all the time. The store is mainly managed by my Virtual Assistant in the Phillipines. The Playground Shop currently carries 7 brands and over 500 products. The store's product pages are optimized well enough, as are our PPC campaigns. Our average sale is about $1200. We sell high-end products and since it's dropshipping we don't need to deal with freight carriers or anything complicated.

Our main source of marketing is PPC. We have recently begun campaigns to become more active on Facebook, but 65% of our sales have come through the way of PPC campaigns via Google, Bing and Facebook Ads. We run promotions twice a month (typically created by VA) to attract customers. About 20% of our sales come from the way of organic traffic.

This particular niche is seasonal with an abundant amount of sales during the Spring, Summer and Winter months. Fall is typically a low-season and the months of January and February are also lower, with few consistent sales.

We are currently selling The Playground Shop (and The Trampoline Shop) to focus 100% on our membership site and consulting business. This eCommerce site has extreme potential but our resources are split in half.

This store is great for any new or experienced dropshipper. Our Virtual Assistant would be more than happy to continue to work with The Playground Shop as long as monthly salary continues.

Financials and traffic

The profit per month is an average since we began our store. Profit for the last two months has been an average of $650.

Average profit/month

$478 USD

Average overall profit margin

6%

Average number of sales/month

10

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Business Expenses

These numbers are averages since we control our costs during the lower seasons and increase expenses with advertising during the higher seasons.

Expense item

Cost

Shopify plan

$33.00/month

Subscriptions (ie. Mailchimp, apps)

$75.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1,500.00/month

Employees (Including contractors and freelancers)

$475.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Newsletter list

510 subscribers

Social media followers

20 people

Q & A

Do you work with any employees, freelancers, or contractors?

Our Virtual Assistant lives in The Phillipines. He takes care of basically everything: - Phone calls, live chat, emails - Contacting suppliers and fulfilling orders - Managing promotions on site and Merchant Center - Social Media - Overall website maintenance - Adding, updating and removing products

Why should someone buy this store?

All the heavy-lifting has been completed for the store, as well as all initial start-up costs that comes with setting up an eCommerce site. With only 5 main brands we have been able to get consistent sales every month. Since early June, we have added two new popular brands. The store is basically semi-automated and will be most profitable for those seeking to manage the store on their own (without outsourcing, virtual assistants or contractors). However, the store can also provide passive income for those that aren't planning on managing the store as a full-time job.

How can the future owner improve the business?

We are in current negotiations with 3 other suppliers. The 3 suppliers carry popular brands which should increase sales. The one area that we haven't tapped into as much that will be a huge opportunity is social media. We have passively promoted on Facebook but have not made a push at all nor have we tapped into other outlets such as Instagram or Twitter.

What work have you put into the store?

We have done more work on our store than most eCommerce people do: - Created automated emails for abandoned carts and newsletter sign ups - Created system to produce promotions twice a month - Uploaded more than 500 products, optimizing every page for conversions and SEO - Created strong relationships with our suppliers and vendors - Developed a strong brand in a short period of time - Created trainings and SOPs for Virtual Assistants

How many hours does it take to run this business per week?

2 hours

$32,500 USD

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