The Porch Swing Store sells outdoor furniture like porch swings, benches and garden structures via. All products are drop shipped by the manufacture to the customer so you will never touch the products.
Our revenue on our site for the last 12 months was $28,978 but that doesn't include any sales from Houzz which were $13,323. So our total sales for the last 12 months were $42,301.
We haven't put much time in the business in the last 6 months but we still have had sales coming in through Houzz. They take 15% commission but we have increased our prices so we still make a decent profit.
Financials and traffic
Our profit would have been a little higher but we had an employee while we traveled to process orders and answer customers. We paid him about $1700 over 2 months.
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
This store has a lot of potential to grow and we have built a decent foundation for someone with the right knowledge to come in and grow the store.
How can the future owner improve the business?
We haven't explored much besides Google PLA ads and made most of sales through that channel. The right buyer can improve this business but implementing Email Marketing and Social Media. Our Pinterest page gets about 1700 impressions per day and we have only added photos.
Adding more suppliers and products to the site would be another recommendation.
What work have you put into the store?
We have put in a lot of time getting suppliers, adding all of the products and building the site. There are 10 blog articles that we have written and posted. The Social media pages have been created and just need some work.