The Salad Tree
We set up this store to sell healthy foods and beverages via the online channel and our customer base covers a huge age range due to the ease of use of our online store.
Our landing page of the store is always our very own homepage that communicates very efficiently to the page visitors by engaging them directly depends on their preference of food categories or any extra information which they are interested to read about. There is also a real time messenger link that conveniently allows the visitor to communicate directly to the store personnel if there is any queries.
We implemented a simple design and easy to read layout for our shop to avoid information overloading to the visitors; and most importantly the use of categories in our menu bar efficiently guide the visitors to their desired piece of information.
In regards to navigation and flow, we adopted the broad and shallow navigation system so that the visitors will require fewer clicks to reach their desired information. Besides, we also ensure that our shop uses the most optimal 3 levels menu (3 clicks) to reach the cart.
The most effort that made the shop a success is the menu ordering system for combo sets which allows a food and a selection of beverage from a large varieties; or a selection of 3 different options of food to be put together as one product. This is such an important function in today's market that everyone pursues a personalised experience and preference when purchasing a product. Other than that, we have also included a delivery date selection function to guarantee a suitable delivery date that the customers could pick for themselves.
We believed that we have created a satisfactory user experience to our shop visitors as we have gained a large number of repeating customers who ordered our products on a regular basis and at the same time attracts new visitors enquiries.
Revenue and traffic data is calculated using the data available to Shopify