The STEM Shop
Current Web Address: [REDACTED]
The STEM Shop is an online store, created on October 29, 2017, specializing in gadgets, games, and educational toys that specialize in teaching kids the concepts of Science, Technology, Engineering, & Mathematics. I built the site as a way to sell physical inventory in order to add another stream of income to my web design & graphic design business, but haven’t had the time to invest in it fully. My income from The STEM Shop is $0, but the site has only been up in one way, shape, or form for a few months.
The sale of this site will include all of the branding elements (logo images, PSD files, “The 5 Reasons Why” whitepaper, etc). It will also include any Google Docs / Sheets tied to the business. These primarily include my “inventory list” and the original document used to create the whitepaper, so you can update it and add your own information. Those items are worth the price itself and buying them like is is cheaper than it would have been to hire a designer to create the branding alone.
The reason why “physical inventory” and “product photos” aren’t officially included in this sale is that I have no physical inventory. I built this business with the intention of first fulfilling sales by purchasing items through Amazon as they were sold. I also took steps to create a seller’s relationship with Thames & Kosmos and OWI Robotics, but did not want to start building real inventory until I had built up some sales. The photos on the site are either from Amazon or the manufacturer website.
I also dabbled in affiliate marketing for KiwiCo and ran some FB Ads, but, again, I haven’t really had the time to dig deeply into creating lookalike audiences and sales funnels. This could definitely be done and someone could turn this business into a seriously profitable venture. As far as social media, I’ve built up a good starter audience. The STEM Shop’s Facebook Page currently has 1,051 followers and the Instagram page has 92 followers (which is saying something considering there are only 11 posts). So, there are 1,143 total social followers. I’ve toyed with creating an interest group on Facebook and using that to engage and “hook” potential customers and the site is in dire need of building an email list for sending out information and sales announcements. Ownership of both social media accounts is also included in the sale.
I started the page as a “Basic Shopify” store ($29/month) using one of Shopify’s standard themes. Then, I downgraded my package to “Shopify Lite” ($9/month) in order to reduce my overhead. Since I have a webhosting company, I threw together a very basic wordpress site and, using Shopify’s embed tool, have my products showing on my site. You can make the site as basic or as complicated as you’d like with your choice of WordPress theme. The domain name [REDACTED] can be included in the sale at no cost. Or, if you want to continue to host the site on my servers, I’m willing to work out an agreement for discounted hosting for that. If not, it should be very simple to upgrade the store back to “basic” and host it fully through shopify. At one time, I owned the domain [REDACTED] through shopify. I’m assuming that it will be active if someone decides to upgrade the store back to “Shopify Basic.”
What’s included in the sale
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