$45,000 USD

The STEM Store

thestemstore.com

Appears in Toys and games , Established stores, United States, California, Business and Franchises under $50,000, Inventory

General description

The STEM Store provides high quality educational toys that help young people learn about and build a passion for Science, Technology, Engineering and Math. Originally, The STEM Store is part of a non profit organization where we support STEM programs for organizations nationwide. We have decided to sell the store in order to focus all of our time and attention on providing great programs.

We currently have a great list of customers including many schools which place institutional orders with us on a regular basis. We have a blended drop ship and stored inventory model. Because of the size of orders placed by schools, libraries and other institutional buyers these are all drop ship direct from a list of vendors that we have built a great relationship with. We also are including around $24k retail value in inventory for quick turnarounds on direct to consumer retail orders.

As we prepare for this change we are intentionally trying to limit the amount of traffic we are generating, but we have been working with a top SEO company for 6 months already and will include in the price of the sale the reaming contract for 2018 which is adds another $15k in value.

We do love this store, and we would love to see it go to a person or company that is as passionate about creating diversity in STEM education as we are. There is not an immediate need to move quickly so we would really like to find a great fit, possibly with an existing retail toy, hobby, or educational store that is looking to increase their online footprint.

We also will include our Facebook, Instagram, and Twitter social media accounts. We have an email and direct mail list of around 17k schools as well that we may possibly be able to sell with the business.

Financials and traffic

We tend to be seasonal with our highest orders and profits falling around beginning / ending of School years and by far our largest time for sales is the holidays from October until December.

We have over 6% repeat customers and we have a very loyal group of customers since our small size has made a large part of our marketing plan to provide exceptional customer service. We are also in the top 3% of stores by traffic compared to stores that opened at the same time as us.

Average profit/month

$2,500 USD

Average overall profit margin

50%

Average number of sales/month

52

Value of inventory

$23,000 USD

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Business Expenses

We currently have a full page add in Innovation & Technology Today and STEM Today

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$100.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$100.00/month

Inventory warehouse

$200.00/month

Employees (Including contractors and freelancers)

$100.00/month

Domain

$1.00/month

Inventory

We store our inventory in a small 10x10 storage unit. Because we are in the heart of Silicon Valley and the highest priced real estate market in the country, 99% of buyers should expect to pay significantly less.

Located in San Jose, CA

Willing to ship inventory

Willing to transfer relationships with suppliers

Sales and marketing

Marketing strategies

SEO (Google traffic)

Facebook ads

Email campaigns

Print ads

Word of mouth

Online selling methods

Point of Sale

Facebook

Pinterest

Online Store

eBay

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

thestemstore

Instagram

thestemstore

Pinterest

thestemstore

Twitter

thestemstore

Newsletter list

17,000 subscribers

Social media followers

2,000 people

Features

Theme

Empire – $180 value

Products

373 products

Advertising

Google Analytics

Apps

Free Shipping Bar by Hextom

Google Shopping

Order Printer

HelpCenter - Build an Attractive FAQs Page

+ 17 more...

Q & A

Do you work with any employees, freelancers, or contractors?

We do spend some money on contractors that write blog posts for us to help us engage in conversation around important STEM topics, but these can easily be handled in house if you prefer.

Why should someone buy this store?

The STEM Store is a great opportunity for anyone that is looking to continue building a great business and make an impact on the next generation of innovators.

How can the future owner improve the business?

We are happy to help provide guidance and advice as often as needed, but our secret sauce has been a maniacal focus on customer experience and a strong sense of purpose which is why our customers are loyal to us.

We would recommend continue to build relationships with schools and districts. Included in the sale are all of our past educational customers as well any RFP's in progress.

What work have you put into the store?

We've put extensive work into the store already from adding products and descriptions, photo's, a series of weekly blog posts including around 5 that are scheduled over the next few weeks.

We also have implemented multiple technology solutions to help automate business processes which you can choose to continue if you wish including: Tradegecko Inventory Management System Shipstation SEMrush

We are also including the following domains: thestemstore.com thestem.store thestemstore.news

How many hours does it take to run this business per week?

10 hours

$45,000 USD

Store images

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