The Variety Club started out more than a year ago as a small dropshipping business project but quickly gained attention in the women's aesthetic clothing niche. We shipped and sold to almost every country that is able to be shipped.
We have managed to achieved an Instagram following of 22700 followers to date. It is constantly growing and receive many request from Influencers all around the world wanting to promote our brand. Below is a summary of the backbone of our store.
Demographics - Gender: Women | Age range: 16-26 | Country: Worldwide
Products/Fulfilment & Tracking: All products are dropshipped directly from Aliexpress. We have a Virtual Assistant from Philippines to handle emails and order fulfilment. Customers are able to track their orders using a monthly pay as you use app: AFTERSHIP
Marketing: Mostly Instagram Influencer Marketing - Instagram automation & post scheduling - Facebook Ads for Retargeting - Instagram Ads
The Variety Club carries a branding to it. The products are carefully added to the store based on various competitors. This means that most of the items are already selling well in the market. You are able to add new products from the suppliers at Aliexpress at anytime to keep the store fresh and update with new items.
Clothing for women is the most easiest thing to get started and selling. We have customers ready to be marketed at with our Instagram account and email subscribers. Influencers in our Instagram direct message are also readily available to help get started in Influencer shoutouts. The Variety Club has worked with many famous influencers ranging from 50K up to 400K followers. We often get contacted by well-known influencers wanting to work with us. Please feel free to view our Instagram account @the.varietyclub
We have throughly optimised the store's user experience and loading time. We only have a few paid apps being used to sustained the business every month such as abandoned cart email, tracking orders, etc.
Estimated total cost of sustaining this online store: Max $250 USD/month
• This cost does not include marketing cost
• This is the cost of Shopify's monthly subscription and the paid apps we use
*We will include everything that's related to this business when you make the purchase such as all the social media accounts, emails, suppliers, etc. We will also be available to contact for any queries for a few months to get you started.
Contact us now to know more about the store.
The future owner can improve The Variety Club by working with many more influencers to reach more potential customers. They can try to reach new markets. Our main target market was only in the United States but occasionally when doing Instagram influencer marketing which is broad, customers from all over the world is targeted too.
The future owner can hype up the store by keeping the social media account and the store updated with fresh new contents like monthly giveaways and new unique products.
We hope that someone will recognise the huge potential of this website and try their best to improve what we are not able to do.