The Classy Hound is a drop-shipping website that sells accessories and apparel for animals and their owners. The Classy Hound was created in late December of 2017 and produced just shy of $1400 in revenues in its first month. I have spent countless hours optimizing and finding techniques to get the website to convert at a higher rate and it has paid off. This store has a 3.72% engagement rate, which is more than double the industry average. This store is up for sale because I am moving on to new projects.
Along with the store, I have an Instagram account (@TheClassyHound) with 6k followers. The store also has an email newsletter list of about 175 subscribers.
The Classy Hound has developed many relationships with Instagram influencers that have converted sales. This store has big time potential if Instagram, Facebook, and Google ad campaigns are utilized. For any questions or inquiries please email me!
Financials and traffic
Average overall profit margin
Average number of sales/month
Total revenue for last 6 months
Total traffic for last 6 months
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Base costs to keep the store running is $30 a month for Shopify and the domain charge for each year. I have run retargeting campaigns on Facebook, but about 90% of my revenue has come from Instagram ads.
This store has serious potential with the creation of solid ad campaigns. In my first month I did just shy of $1400 off of Instagram ads alone.
How can the future owner improve the business?
With more products and the creation of a strong facebook and adwords campaigns.
The organic traffic could also be increased in a major way with the creation of a blog with SEO backlinks. These backlinks have not been developed, but could generate major revenue longterm.
The store is currently targeted towards major english speaking countries (United States, U.K., Australia, and Canada), but have received orders from many others.
What work have you put into the store?
I built this business from the ground up. I currently spend about an hour a day searching for Instagram influencers, processing orders, and answering customer emails. I have winning products, as well as Instagram ads that have generated $400+ in a day.
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