This store has a lot of potential as a viral hit among teens, we just don't have the time or skill as a marketer to get it out there. If you care, we already have relationships established with each Viner who granted us permission to create a design for the merchandise if we give them 10% of profits. You can renegotiate this or void it if you want, you can have all of the product designs either way.
We put in a ton of work into this site, developing over 170+ products with professionally designed graphics, partnering with over a dozen brand representatives, establishing
Marketing would be the biggest thing, market the site to teens.
Like I said before, we paid a professional graphic artist to make the merchandise designs, so those are all proprietary. We also spent a lot of time establishing relationships with these Viners to help strengthen our company and align our brand with our audience.
We have over a dozen brand representatives on board as well, acquired through Reppr.
We did a lot of SEO work so that the store is the first site to appear when you search "through the vine apparel."
We also implemented a rewards program into the site so that customers can get coupons/free shipping after they accumulate a certain amount of points, which are gained by spending money on the site.