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$300 USD

TOR Attire

Appears in Starter stores , United Kingdom

General description

I've always had a dream of having a product or brand which I could call my own and build a legacy for my kids, in my youth I spent hours customising t-shirts with hand drawn artwork. Obviously some of these never made the light of day as they were horrendous but this memory gave me the spring board to creating TOR.

The idea is to source great illustrators who wouldn't mind following my creative briefs and having their artwork printed upon clothing & accessories. I decided to start out with neck warmers as I'm a keen snowboarder and was always put off by the boring solid colour, repeatable pattern or crazy faced neck/face warmers. I wanted something stylish and functional which I'd be happy to wear on the slopes and down the bar after a hard day on the mountain.

Which brings us to today... "The Matterhorn", our first range has been produced! And I'm already excited about getting other illustrators on board.

I still hold half the stock which I've not had the opportunity to sell due to other commitments. I currently have 20 neck warmers in storage with associated material such as stickers and zip-pulls which I gave away for free with each order. I had plans to create summer stock which would be light weight neck warmers and to move into custom printed gloves, jackets etc.

This could also be moved to a dropship model with the right supplier

My primary source of customers was through social media a lot of my sales came from snowboarding groups and instagram posts. You'd be able to get a lot more customers through Facebook advertising.

Generating sales as monetary figure was just time as I didn't have a advertising budget, but you could easily ramp this side of the business up during the winter season and sell stock quite easily with the correct audience.

Unfortunately I'm selling the business as I haven't had time to even market it last winter and moving forward I just don't have enough time. It's with a heavy heart that I'm moving this project onto someone who can hopefully take it to the next level.

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media







Newsletter list

31 subscribers

Social media followers

209 people

Q & A

Why should someone buy this store?

It's a great concept store with oodles of potential in the custom print winter wear market

How can the future owner improve the business?

Have a dedicated a marketing budget. Increase product range. Out reach to UK winter outlets to stock TOR products.

What work have you put into the store?

Built it from scratch. Sourced a factory in china to produce the product. All social accounts created.

How many hours does it take to run this business per week?

2 hours

$300 USD

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