Tote Tails creates and sells pet themed gifts for animal lovers. Our most popular items include our custom pet themed products. Send us a photo of your dog, cat or pet and our talented artists will create a unique custom pet illustration of your pet and print it on the item of your choice. Tote Tails has been featured in the Amazon Handmade Holiday Gift Guide, Etsy featured store page, Canine Journal dot com, Uncommon Goods dot com, the Buzzfeed Holiday Gift Guide, the Napa Register, Davis Enterprise and Good Day Sacramento.
Tote Tails was started in 2015 by two lifelong friends and has created and sold 10,000+ custom pet gifts through their website, Amazon storefront and Etsy store.
Financials and traffic
Tote Tails offers customers the ability to purchase their products through three main sales channels. Amazon.com and Amazon Handmade are the largest sales channel for Tote Tails. In 2016 Tote Tails did over $165,000 in sales on Amazon.com and Amazon Handmade. The other two sales channels are the Shopify website ToteTails.com which did just over $30,000 in 2016 and the Tote Tails Etsy shop which did around $30,000 in sales in 2016. All of these channels and storefronts are being sold together during the sale of the Tote Tails business on the Shopify Exchange platform.
Average overall profit margin
Average number of sales/month
Unlock all listing data
Gain free access to traffic and revenue data for all listings on Exchange with your Facebook or Google account.
Tote Tails monthly expenses break down as follows:
Amazon Professional Seller Plan - $40 per month
Shopify Monthly Plan + 3rd Party Apps - $85 per month
Klaviyo Email Marketing plan - $25 per month
Etsy Monthly Listing Fees - $90 per month
Here's what make this business / Shopify store worth buying:
Tote Tails is a brand name in the pet gifts and custom gifts space.
Tote Tails is more than just the Shopify store - we sell on Amazon.com, Amazon.ca, Amazon Handmade (an invite only category on Amazon) on Etsy and on Shopify - so we are truly multichannel. Our largest channel is Amazon followed by Etsy and then Shopify.
Tote Tails is profitable and cash flow positive and we have a STRONG seasonal lift in sales during Nov/Dec as well as during May - June (Mother's Day & Fathers Day & Graduation season).
Tote Tails has achieved $185,000 in sales in 2016 with less than $5,000 in PPC & FB ad spend. 90%+ of our ad spend is on Amazon using their Sponsored Product Ads.
Tote Tails SPA campaigns on Amazon all have an ACoS of 20% or less.
Facebook + IG followers = 4,400+
Company has been around for 3+ years.
Lots of good PR with some regional TV coverage (Good Day Sacramento)
Tote Tails co-founders spent all of 2015 & 2016 selling at live events and farmers markets all around the San Francisco bay area to raise awareness for the brand and the items that they sell - you benefit from all of this in person sales, marketing and promotional work when you purchase the company.
Shopify store conversion rates are approx. 3% and Amazon Conversion Rates are around 12% (Etsy conversion rates are similar to Amazon).
BONUS: Most important of all - Tote Tails Art Director and Co-founders Amitie & Devin will work for the new owner of Tote Tails for a minimum of 6 months to assist in the transition of the business and Amitie who creates all of the art for Tote Tails during the non busy season (and who hires freelance artists to help during the busy season) can stay on through the 2018 holiday season to continue running the business, creating the artwork for all Tote Tails custom products and hiring freelance artists to help fulfill increased order volume during the 2018 holiday season for the new owner.
How can the future owner improve the business?
Drive traffic to the Shopify site, Amazon listings and Etsy storefront. The business is 100% good to grow all it needs is somebody with an audience or access to said audience or influencers, marketing opportunities, etc. to drive traffic to the business. The
What work have you put into the store?
Website redesign using the Turbo out of the sandbox theme for Shopify. Over $5,000 in Facebook Advertising to drive traffic to the store. Over 3 years of listing creation work and catalog / listing optimization and app optimization to create a high quality and easy user experience to help pet lovers and their friends / families purchase Tote Tails products in the easiest way possible through the site.
How many hours does it take to run this business per week?