Uncle Jim's Lifestyle is a cigar accessory brand. The business is split up into wholesale and retail. I have been consistently wholesaling to a number of cigar shops across the country. The retail aspect is through the online store at [REDACTED] The reason I am selling this business is because I have recently received significant funding for a tech startup. It is important to note that I received funding for this startup in September 2017 so after that point I shifted my attention and time away from this business. The majority of sales for this business occurred from May-August.
Financials and traffic
It is important to note that all sales were achieved through organic social media reach.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
All of the sales through the online store were achieved through organic social media reach, primarily on Instagram and Twitter.
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Q & A
How can the future owner improve the business?
You can improve this business by continuing to grow the social media accounts. @unclejimslifestyle on Instagram went from 0 followers to ~4,000 followers in less than 6 months. You can also continue to establish wholesale relationships with cigar shops as this provides consistent income.
What work have you put into the store?
I have grown the social media accounts significantly. Most notable, is the Instagram account that went from 0 to ~4,000 followers in less than 6 months and has a very dedicated base. I have also made many wholesale relationships with 10+ cigar shops across the country.
About the seller
Created this store about 1 year ago
I am a 19-year old entrepreneur. Uncle Jim's Lifestyle was my first business venture. I achieved early success that was cut short with the funding of my tech startup that I am currently working on.