$335,880 USD



Appears in Fashion and apparel , Established stores

General description

Underated is a menswear lifestyle brand born in the heart of iconic style capital London and elevated by a silent strength and confidence. Our inspiration is based on offering the underrated a voice, the understated a chance and the underestimated an avenue. We came from nothing to make something and our hopes are that you can too. Our core value is to inspire at all times.​​

Financials and traffic

Total revenue for last 12 months

$50,899.00 USD

Total traffic for last 12 months

83,505 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Newsletter list

23,000 subscribers

Social media followers

150,000 people



Mobilia – $160 value


523 products


Google Analytics



Product Reviews


MailChimp for Shopify




Tracking & Delivery Updates by AfterShip

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Q & A

Why should someone buy this store?

This brand is already established with a big international fanbase, worldwide stockists, quality suppliers, current market trend products (worth over $150K included in the sale), the brand will grow even more in the right hands. Starting a successful business could be a challenge but with an established worldwide brand you have everything already in place to take it to the next level. There also international stockists we have relationships with who regularly purchase when a new season is launched and at Trade show events.

How can the future owner improve the business?

The brand can be improved through Email campaigns, Retargeting, SEO, Google AdWords, Instagram, Facebook marketing. This store has generated over $1.2M in online sales alone in just over 4 years using mainly Instagram and Facebook for promotion, so there's a substantial amount of growth that can take place with further marketing. This is a worldwide brand with strong audiences in North America, EU, Asia and Australia.

What work have you put into the store?

I've put my whole life into the brand since I created it and it has given me the freedom to be my own boss. I've opened 2 pop stores in London which run from 2015-2017, Sold goods to Topman, ASOS, Urban Outfitters, Footasylum and many worldwide stockists. Created a big social media fanbase with 150K followers, 23K email subscribers. The brand has longevity and super scalable. Currently I would like to focus more on a new business venture which is why I've decided to sell the business. I'm hoping to leave it in good hands.

$335,880 USD

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