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$15,000 USD

Vermont Liberty Tea Company

vtlibertyteacompany.com

Appears in Food and drink , Printful stores for sale, Home Business for sale, Print on demand, Business and Franchises under $20,000, Lifestyle, Inventory, Retail Stores, United States, Washington, District of Columbia, Washington

General description

The Vermont Liberty Tea Company started in 2000, and was transformed from a retail store with a very minimal web presence to an online store with a very minimal retail presence in 2017 when the original owner retired. The company has effectively stayed online via a complete digital rework and can be taken on by anyone looking for an opportunity to support small businesses!

In 2018 the online store has seen a 5% conversion rate primarily through SEO and email campaigns. The average order size has been around $60 (where shipping becomes free) and the tea subscription box program has hovered at around $150/month in sales. This is easily the most scalable part of the company and is designed to take off in the future.

The $15,000 ask includes the name, logo, materials surrounding the company, and the existing inventory. This is a sum of money that can be quickly made back by someone who has an advertising budget!

My primary drive to take the business on in 2017, and to sell now was to keep it alive. The retail location created a beloved local Vermont brand that sees consistent word of mouth sales and community buzz (despite being entirely online and outside of Vermont). Now that I have accomplished my goal, I'm looking to sell the company to someone who has the capacity to scale it into a larger online operation than I can on my own!

With regards to physical retail, the store has an "outlet"-style shop within a Vermont bookstore. This shop produces another $500-$1000/month in sales, so long as it's kept stocked. This is a very steady way to build "word-of-mouth" sales and to grow the online footprint.

The overall revenue for the online store has been $12,000 at the time of writing with subscription boxes and other aspects that aren't included in the "Store Performance" metrics.

Financials and traffic

Bulk tea can be purchased at ~$12-$20/pound (or per .5 kilograms), and is frequently sold at $45-$60/pound. The margin helps in the sale of 2-4 oz. bags at $7-$16 each. This can be very helpful for making purchasing decisions with regards to tea.

With regards to packaging and shipping, online store profit is being based on an average of 40 orders/month with an average order value of $60, and a 35% profit.

Average profit/month

$840 USD

Average overall profit margin

35%

Average number of sales/month

40

Value of inventory

$5,000 USD

Total revenue for last 11 months

$13,166.00 USD

Total traffic for last 11 months

7,136 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

SEO and recurring order apps are highly recommended and I would keep those at the bare minimum.

Outside of Shopify expenses, the biggest costs are shipping and packaging. Insights and tips on those are 100% included in any sale.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$120.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$100.00/month

Retail space rental

$1.00/month

Domain

$0.00/month

Brick and mortar

This "outlet" style retail location is located within Vermont bookstore, and adds $500 - $1000/month in sales. This relationship works very well for the bookstore I would recommend holding on to it!

Retail location

29 Stowe Street

Waterbury, VT

05676

US

Uses Shopify POS

Inventory

Inventory is typically purchased through the Metropolitan Tea Company and an introduction can be made. Great group to work with!

Taking inventory with you is 100% optional, but recommended. It's a lot of tea, and we can work together on transferring.

Located in Washington, DC

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

vtlibertytea

Instagram

vtlibertytea

Newsletter list

500 subscribers

Social media followers

200 people

Q & A

Why should someone buy this store?

This site is perfect for anyone already looking to start a physical store and needs some cost-effective ways to make money in the short term, and to continue in the long-term. The customer base is loyal and vocal about what they want, and patient enough to let you work with them to get it.

This store has been in Vermont since 2000, and has a bright future for it if the right person can take the dive to keep it operational! Customers are very loyal, and there is very little competition in the space. Tea sales in the US are also climbing, and it's very easy to boast that this is a low-cost, typically organic product (tea growing is done much the same today as it has over the centuries). The main supplier the company uses also has a boast of being carbon-negative, and with the right packaging the tea company itself can make the same claim!

How can the future owner improve the business?

Scale the subscription boxes, stay on top of SEO, and keep up with the online tea community!

What work have you put into the store?

Revamping the online presence and building a successful subscription program. Creating new marketing outlets and making it a $1.5k - $2k/month online business, substantially up from previous ownership.

$15,000 USD

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