Vermont Liberty Tea Company
The Vermont Liberty Tea Company started in 2000, and was transformed from a retail store with a very minimal web presence to an online store with a very minimal retail presence in 2017 when the original owner retired. The company has effectively stayed online via a complete digital rework and can be taken on by anyone looking for an opportunity to support small businesses!
In 2018 the online store has seen a 5% conversion rate primarily through SEO and email campaigns. The average order size has been around $60 (where shipping becomes free) and the tea subscription box program has hovered at around $150/month in sales. This is easily the most scalable part of the company and is designed to take off in the future.
The $15,000 ask includes the name, logo, materials surrounding the company, and the existing inventory. This is a sum of money that can be quickly made back by someone who has an advertising budget!
My primary drive to take the business on in 2017, and to sell now was to keep it alive. The retail location created a beloved local Vermont brand that sees consistent word of mouth sales and community buzz (despite being entirely online and outside of Vermont). Now that I have accomplished my goal, I'm looking to sell the company to someone who has the capacity to scale it into a larger online operation than I can on my own!
With regards to physical retail, the store has an "outlet"-style shop within a Vermont bookstore. This shop produces another $500-$1000/month in sales, so long as it's kept stocked. This is a very steady way to build "word-of-mouth" sales and to grow the online footprint.
The overall revenue for the online store has been $12,000 at the time of writing with subscription boxes and other aspects that aren't included in the "Store Performance" metrics.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
|Subscriptions (ie. Mailchimp, apps)||
|Advertising (ie. Adwords, Facebook ads, etc.)||
|Retail space rental||
Brick and mortar
29 Stowe Street