Considering Black Panther is one of the highest grossing movies of all time, the market around Wakanda is wide open. The inspiration was palpable, people rallied to movie theaters across the U.S. in cosplay. As it turned out, the outcome lived up to the hype. As a result of its success, Marvel has even more of these movies in the making and has incorporated the Black Panther super hero into other storylines.
Black Panther is expected to be a continued pop culture success. In addition, many different people buy t-shirts for different purposes, ranging from fitness to pajamas. In addition, there are a network of people on FB and IG who are general fans of Marvel comics, superheroes, graphic art, and overall lovers of t-shirts. I’m willing to offer support in terms of continued marketing and branding, what has been and done and what can be done to make the site profitable.
Since the store is only 3 months old, the social media accounts still need to be built. I’ve done some light testing that has received a great response, presumably based on Black Panther’s already heavy following. The pool of Marvel fans is vast, with straightforward paths to tap into them.
Generating sales will require optimizing the site and creating successful ad campaigns. Target marketing, videos, and hashtags are just a few strategies to creating the views that can then convert to sales. FB and IG marketing campaigns have received a good response in terms of views and clicks, with as little as $2.00 per day.
The site has no physical inventory. This is a drop-shipping site and, since it’s so new, quality and reliable vendors still need to be secured. There are plenty of vendors working with Shopify that offer t-shirts or even custom screen printing. Adjustments may need to be made to the product line and website layout to create sales conversions. As a start, I can suggest using interactive product photos and videos that display actual people wearing the merchandise.
I’ve hand selected all the products according to the theme of Wakanda and written all product titles and descriptions. The website is clean and professional looking, and adequate price points have been set. This site is fully functional and products are broken down into different department pages such as a ‘featured collection’ and ‘accessories’. The wakandadrip.com domain is included in the sale as well as email and Pinterest.