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$197 USD

Wealthy Feng Shui | Startup Store | Luxury Brand US Dropshipping

wealthyfengshui.com

Appears in Starter stores , United Kingdom

General description

I'm selling my home decor and furnishing eCommerce store. Started in January this year, I've sourced a quality US-based supplier for interior statues and vases, amongst other products. I've built the store from the ground up using a custom theme I had made, found a professional designer to create the logo, and have edited the photos onto a white background for congruence across the site. All the purchases are made through my supplier's website, fulfilled by them, and delivered to my customer's address.

Why is the asking price so high when there's no revenue?

A lot of these products are high-ticket, and are targeted toward an affluent, passionate audience. As such, in order to generate sales you need a large marketing budget to be able to cover the cost per acquiring customers for products at this pricepoint. Even though there's no revenue, I truly believe this store is worth far beyond what I'm asking for it, and if you have the right brand and marketing strategy, you'll scale this store to the people you want to reach. My goal initially was to advertise, scale, and sell in a few months time for at least 10x this price. Like I said, given the quality and rarity of these products, and the already existing demand for them, I know this is worth far more to you in terms of value than the current price of it. However, I am open to other offers, so please don't hesitate to ask.

The reason I'm selling the store? Simply, it's because I can't afford the estimated marketing budget. I'm also a student full-time, so I don't have the time to do properly cultivate and maintain the necessary brand image.

I've not even scratched the surface of the potential this store has - it's up to you to use what I've built so far to take it to where you want it to go.

Here's a quick summary of what it is and what you're getting:

This is a dropshipping store, but it's more than your average AliExpress one selling products already available to the public. I have one supplier based in the US you'll get to meet who sends the products out to my customers, and includes additional content in the packaging I've designed as well. These are leaflets and letters with thank-you notes and discounts for my customers - under MY brand, not his. From a customer perspective, there is no giveaway that this is a dropshipping store - the shipping times are between 7-14 days (location depending), there's custom packaging and contents, and the products themselves are high-quality pieces of art, not listed on websites available to customers looking to make one purchase. My supplier strictly does B2B, and mostly does wholesale and some dropshipping. There's nothing stopping you from buying in bulk yourself if that fits your business model. The margins on the products are in the region of 50-75%, as it varies by product. Of course, you can set the price yourself for whatever you decide, but I set my products by typical market prices. The shipping cost varies depending on location - it can be anywhere from $0 to $70. With this in mind, I'd suggest marketing the high-ticket items more, if not completely removing the low-ticket ones. This is where the real money-making potential is.

A bonus service I offer my customers which is displayed on the site is a Feng Shui reading (similar to a horoscope), either for $697, or free for purchases over $1000. My supplier has professionals who do the reading, and send the results back to me before I send it to the customer. There's a strong overlap between the people who are interested in these products, and those who are interested in a Feng Shui reading. It's another great way to provide value to them.

Currently there's over 100 products on the store, separated into two major collections - one for low-ticket and medium-ticket items, another for high-ticket ones. You can see, the product range goes from $25 all the way through to $30,000, with the median price being around $900.

My supplier finds new products often and updates his website frequently so you're always able to expand the range you're advertising and keep the site fresh. I've also identified other suppliers (strictly wholesale, however), who you might like to work with as well who I can help you reach.

The theme used has been heavily modified by a professional designer, and has a lot of features you can customise to suit your needs. However, I've found that the settings used at the moment help make the site as appealing and run as smooth as possible. It may take some getting used to, but I'll answer any questions you have and guide you through the process if you ask.

I work with a graphic designer who edits the photos onto a clear white background, and a writer who produces quality blog content I post. I've not shared much on Pinterest or Instagram yet, but continue to do so. I make this content myself using paid stock photos, which you will be able to access.

I've also designed various comprehensive sales pages using sales funnels software you can use to direct customers to.

I want to be as clear with you as possible about what to expect when you buy this store, and more importantly, why it might not be for you. If you're just starting dropshipping, don't have much experience advertising online, and don't have the budget to afford a high cost-per-acquisition, this isn't for you.

However, if you're a digital marketer with a large budget who knows how to use targeted marketing to appeal to an affluent, passionate audience, and make this store reach its potential, please make me an offer for what you think this is worth, or send me a message if you'd like to know more.

-Euan

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

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Q & A

Why should someone buy this store?

If you know how to appeal to a niche audience through targeted marketing, and want to sell high-ticket statues and pieces of art; if you want to sell to passionate spiritual people and art enthusiasts and, enjoy creating content for them to promote your brand; if the thought of doing all of this with no inventory, all from the comfort of your computer - if all of this excites you, this store is for you.

How can the future owner improve the business?

I strongly suggest having a healthy advertising budget in order to cover the high cost of acquiring a customer. Adwords placements, Google Shopping, Facebook, and featured posts on blogs in this niche are where you're going to find quality traffic looking to purchase. Also, given the nature of the products being high-ticket, video ads will perform very well if you'd like to buy the product yourself, or come to an arrangement with the supplier and have them do it for you.

Regularly producing content your audience wants to see on social media is one other way to increase lifetime value of your customers. This can be on Pinterest, Instagram, Twitter, and Facebook. Also, using list-building software like Upviral to launch a product giveaway to people who opt in is an incredibly effective, as well as cost-effective way to acquire emails.

If you can appeal to the Chinese market (either in China or expats), you'd have just as much, if not more success acquiring customers than in the West, because the majority of the products are from their cultural background. Some ways you can do this are reaching them on social media such as WeChat.

Another way of producing income for the store is by leasing out some of the products to real estate agents to decorate houses before they're sold, as well as typically Chinese-owned companies which decorate their offices with these types of ornaments.

And lastly, you can order some of the products for yourself and sell face-to-face. This can be at trade shows, exclusive events, or wherever you can reach people in person.

What work have you put into the store?

I've built the website using a custom made theme, hired a professional to design the logo to fit the brand, written comprehensive and in-depth "FAQ" and "About Us" pages, written copy for all the products, designed multiple email automations to send to customers and visitors, designed multiple sales pages to attract as a lead magnet, created several company notes to be sent with the products, and most importantly, found an established, reputable, and quality supplier and dropshipping supplier who's happy to work with me and offers incredibly competitive prices.

$197 USD

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