What Dog Wants
THE STORE: This is a fully developed, turn-key store, ready to launch. The store has a Facebook Fan Page, an Instagram account and a clear memorable logo for the brand. I own the URL and images. The domain alone, a coveted dot-com domain, is valued at $692. The store has a custom, highly developed and responsive theme which was designed to maximize and increase sales and up-sells. Much care has gone into the details. There is a developed Blog which can be changed to reflect your interests. This store is easy to run, set up for drop shipping and easy fulfillment. I can walk you through it. Keep in mind that not all stores are created equal, in concept, execution or potential. What Dog Wants is going to be the leader of the pack.
MY LOSS, YOUR GAIN: Sadly for us, after full development, the store was never launched, due to serious family health issues. So now it is waiting for you. It is turn-key and ready.
MARKETING ASSETS: This store was developed and opened to reach the dog lovers market, with goods not only for pets, but also products for the humans that love them, products that appeal to the hearts and minds of dog lovers: dog themed jewelry, clothing, housewares, more. This allows market targeting of a broad set of demographics. Breed specific gifts are in demand. Rescue dogs owners are a subcategory, and there is even an In-Memorium product display. A wide variety of subniches are possible for testing, marketing and expanding product selection.
I have developed a valuable list of INSTAGRAM "INFLUENCER" NAMES AND CONTACT INFO for initiating SHOUTOUTS. These are Instagram page owners with millions of followers. When launching this store, you can get huge traffic and exposure by using my Instagram "Influencer" shout-out list if you wish, and of course there are more such persons you could locate and add. This method is being used by many successful e-commerce entrepreneurs whom I have studied with. I also have extensive marketing training and experience in FACEBOOK MARKETING and am willing to offer support and advise for up to 3 months if desired. I have some good, unused advertising creatives you can use if you wish.
MARKET DUE DILIGENCE: This project was started after much due-diligence about the marketplace and economic potential for the endeavor. This is a high potential store.
• Americans spend about 6 BILLION DOLLARS PER YEAR on their pets. When the Great Recession hit, Americans cut back on spending and tightened their belts. However, spending on pets barely declined. In fact, it was pretty much recession-proof. Pet spending appears to be remarkably resilient in the face of economic downturns. The evidence shows that dog lovers are a breed unto themselves, caring for their dogs as they would a human family member. There are now Dog bakeries, Doggie day cares, puppy playgroups, dog centered birthday supplies, dog portrait studios…. you name it, the dog lovers world has it!
• Americans spent more than $200 billion on online shopping in 2011 and though the latest figures are not in, it was expected this one country would shell out $327 BILLION on Internet stores by 2016. Combining the passionate dog niche with the ease of online shopping creates and open ended and very lucrative proposition.
In summery, this well developed store is an idea whose time has come, with a huge, passionate market across many demographics. I am hoping to pass the torch to someone who can run with it. I am happy to provide transition help, with information about product sourcing, store management and both Instagram and Facebook marketing. I look forward to speaking with you.
Revenue and traffic data is calculated using the data available to Shopify