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$30,000 USD

Willful® goods with intention

Appears in Home and furniture , Established stores, Business and Franchises under $50,000, Inventory, United States, Minnesota, Minneapolis, Trending stores

General description

Willful is a housewares brand known for handmade goods created in Minneapolis and across the united states along with international artisans. Willful has a strong retail presence and recognition for their seasonal color lines and their focus on hand crafted quality goods. Willful has a wholesale network (revenue not reflects in shopify data) with potential for distribution around the world. Willful has been featured in over 75 prestigious publications including Food Network Magazine, Better Homes and Gardens, Midwest Home, Epicurious and many more and was a candidate for Best In Show product at the NY Now® Gift show in 2017

With good margins and compelling, unique products, Willful is poised to become a success for someone who is willing to put in the time and money.

Due to overwhelming response, please read through the following answers to the most common questions regarding the sale of Willful®.


This is not a drop shipping company, YES, we do hold inventory:

We carry EXCLUSIVE products designed, and some manufactured by us. We do hold inventory. This is not a drop shipping company however we do drop ship our exclusive products for other larger companies. * It will be necessary to find your own manufacturer for the products however raw goods sources will be provided and approx. $6,000-10,000 inventory included in sale.

Marketing and Social: We have a newsletter through mail chimp, instagram @willfulgoods with about 7000 organic followers, Facebook with 3500 followers, pinterest and twitter. I had a successful retail store in Minneapolis for 3 years but due to landlord issues closed it in Aug. 2017.

No After Sale Support Is Available: The registered trademark IS potentially included in the sale if you are interested in transfer.


Financials and traffic

At the end of 2017 I decided I was no longer interested in running this business full time so I closed my wholesale offerings (still getting inquiries) and am running it part time which is reflected in the sales.

Average profit/month

$3,000 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$6,000 USD

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Business Expenses

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





Located in Minneapolis

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media



Newsletter list

1,498 subscribers

Q & A

Why should someone buy this store?

This is a great, modern home goods store with a lot of potential. I consistently have my products in magazines due to their aesthetics and always on trend colors.

How can the future owner improve the business?

Put time and money into the business and increase efficiencies.

What work have you put into the store?

I have done everything in house for the store for over 6 years and burn out has set in which is why I am selling.

How many hours does it take to run this business per week?

32 hours

$30,000 USD

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