Selling price

$90,000 USD

Store owner


Araya J.

Store created about 3 years ago

Featured in: Home and furniture


Willful® is a housewares brand known for handmade goods created in Minneapolis and across the united states along with artisan partners in Guatemala. Willful® has a strong retail presence and recognition for their seasonal color lines and their focus on hand crafted quality goods. Willful® has a large wholesale network (revenue not reflects in shopify data) with potential for distribution around the world. Willful® has been featured in over 75 prestigious publications including Food Network Magazine, Better Homes and Gardens, Midwest Home, Epicurious and many more.

With good margins and compelling, unique products, Willful® is poised to become a success for someone who is willing to put in the time and money.

Due to overwhelming response, please read through the following answers to the most common questions regarding the sale of Willful®.


This is not a drop shipping company, YES, we do hold inventory:

We carry EXCLUSIVE products designed, and some manufactured by us. We do hold inventory. This is not a drop shipping company however we do drop ship our exclusive products for other larger companies. * It will be necessary to find your own manufacturer for the products however raw goods sources will be provided and approx. $20,000 inventory included in sale.

Marketing and Social: We have a newsletter through mail chimp, instagram @willfulgoods with about 6500 organic followers, Facebook with 3500 followers, pinterest and twitter.

After Sale Support Is Available: I am willing to offer after sale support but this is not included in the sale price.

The registered trademark IS included in the sale.

All wholesale and retail accounts are included.



Total revenue for last 12 months

$31,894.10 USD


Total traffic for last 12 months

31,706 Sessions

Revenue and traffic data is calculated using the data available to Shopify

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