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$25,000 USD

WyldMyrtle

wyldmyrtle.com.au

Appears in Health and beauty , Business and Franchises under $50,000, Australia, New South Wales, Sydney

General description

All natural spray that deodorises yoga mats and other sports gear as it kills odour causing germs.

Financials and traffic

I sell wholesale to yoga studios directly. This platform is about a third of my overall sales. I have made about $20,000 net over 3 years. Most of this was in year 2. There is a lot of room to scale up production and to increase profit margins if you have the capacity for shipping and storing bigger volumes.

Average profit/month

$100 USD

Average overall profit margin

100%

Average number of sales/month

150

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Business Expenses

Shipping is another major expense it cost on average 10 to ship 3 bottles. I charge $50 for three shipping a single bottle is not viable. Shipping larger order to studios is much cheaper $50 for shipping $300 worth of product. Production costs are about $5 p. unit.

Expense item

Cost

Shopify plan

$18.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$4.00/month

Domain

$12.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Instagram

wyldmyrtle

Social media followers

1,000 people

Q & A

Why should someone buy this store?

The product is effective, unique and is protected by trade secret. It is multi-functional and could be expanded to other markets. The branding is snazzy and the product has loyal followers who are keen to continue ordering this product. It can be sold on both retail and wholesale platforms. Many people have suggested it's RRP is under valued.

How can the future owner improve the business?

Detox spray would an excellent accessory for a yoga brand or a fitness brand. I have had requests for larger size bottles and for refills. The brand could develop complimentary products yoga mat/ gym gear wash, body wash, anti-bacterial wipes, room spray ect...

What work have you put into the store?

Tested and developed the product with a professional organic chemist. Wrote the copy and worked with a branding company to create sexy smart branding. Marketed the product across Australia, trade shows, yoga festivals, and in national magazines, and introduced the product to yoga studio owners Manufacturing, shipping and customer service

$25,000 USD

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