All natural spray that deodorises yoga mats and other sports gear as it kills odour causing germs.
Financials and traffic
I sell wholesale to yoga studios directly. This platform is about a third of my overall sales. I have made about $20,000 net over 3 years. Most of this was in year 2. There is a lot of room to scale up production and to increase profit margins if you have the capacity for shipping and storing bigger volumes.
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
Shipping is another major expense it cost on average 10 to ship 3 bottles. I charge $50 for three shipping a single bottle is not viable. Shipping larger order to studios is much cheaper $50 for shipping $300 worth of product. Production costs are about $5 p. unit.
The product is effective, unique and is protected by trade secret. It is multi-functional and could be expanded to other markets. The branding is snazzy and the product has loyal followers who are keen to continue ordering this product. It can be sold on both retail and wholesale platforms. Many people have suggested it's RRP is under valued.
How can the future owner improve the business?
Detox spray would an excellent accessory for a yoga brand or a fitness brand. I have had requests for larger size bottles and for refills. The brand could develop complimentary products yoga mat/ gym gear wash, body wash, anti-bacterial wipes, room spray ect...
What work have you put into the store?
Tested and developed the product with a professional organic chemist.
Wrote the copy and worked with a branding company to create sexy smart branding.
Marketed the product across Australia, trade shows, yoga festivals, and in national magazines, and introduced the product to yoga studio owners
Manufacturing, shipping and customer service
About the seller
Created this store over 3 years ago
I am a one woman show. The product is amazing but I do not have the capacity to take it as far as I hoped I would. Working full time, and teaching yoga part-time means I am pretty busy but add in running your own business (even if it only a single product) then reality hits and it is a tough gig. It would be fantastic to see this product survive there is nothing quite like it out there. If you are a "BOSS", a fan of special natural products and like stuff that smells good, you might be the right person to take over DETOX. Let me know.