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$6,000 USD

Yoga Will Save the World

www.yogawillsavetheworld.com

Appears in Fashion and apparel , United Kingdom, London, Business and Franchises under $10,000, Inventory

General description

Introduction I began Yoga Will Save the World back in 2010 with the idea of creating yoga inspired clothes and gifts that remind people of yoga off the mat. The yoga community quickly connected with the playful ethos of the brand and we were soon stocked in yoga studios London, Melbourne, Stockholm Paris and in a few studios in Canada and consumers were buying products online from all around the world.

My sales have slowly but steadily grown to £12,000 in 2015 when I then had my daughter. I can share more figures with those interested as well as web stats for conversion rates. Many of my customers are repeat customers and at this stage the business needs a bit of marketing help to gain new loyal customers. A couple of years ago I had a daughter and took on another full time job, which meant I have had little time to manage my yoga business. I am now pregnant again and feel it’s time to pass on the business to someone with more time to allow it to grow.

What’s included in the sale:

  • The online store paid up until 2020!
  • A list of all my wholesale buyers (yoga studios)
  • I have just paid up for another 2 years of domain hosting with Just Host for [REDACTED] The account now expires on July 21st 2019. The cost was roughly £500 for the two years.
  • Social media accounts: Instagram and Facebook (see @yogawillsavetheworld)
  • Inventory and packaging – over 600 gifting and clothing items that I stock in a warehouse that stores and fulfil all orders thru Shopify. The total cost value of stock (excluding packaging which I am happy to pass on for free) is over £3000

The Business Model

I organise through suppliers (whose contacts I can share) to print yoga illustrations on clothes and gifts. These are done as environmentally friendly as possible. These are shipped directly to my warehouse where they are shipped to customers buying thru my Shopify store or to wholesale buyers (yoga studios) I have put very little money into advertising but did have good success using Facebook adverts last year. I have mainly used social media to gain a following.

Month to month running of my business costs very little. At the moment I pay about £50 for storage plus any shipping and handling for sales. I spend a bit of money on Mailchimp and an accountant and that’s it!

Summary

I do feel there is so much potential still in this little yoga business. It’s a hugely popular and growing market and there are not many options for lovely yoga gifts out there still. I wish I had the time to invest to see it grow but I’ve come to the conclusion I just don’t.

If you have any questions please do get in touch.

Many thanks Rebecca

Financials and traffic

These are very rough figures as the last year I have not done much online. The most accurate way to share information would be to share the last few years of my accounts which I am happy to do.

Average profit/month

$250 USD

Average overall profit margin

30%

Average number of sales/month

15

Value of inventory

$4,000 USD

Total revenue for last 12 months

$6,704.00 USD

Total traffic for last 12 months

7,426 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I paid $570 for subscription and two apps from Feb 7, 2018 – Feb 7, 2020 I am currently not doing facebook advertising but can share my FB business page for successful campaigns I did run

Expense item

Cost

Shopify plan

$9.00/month

Subscriptions (ie. Mailchimp, apps)

$15.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1.00/month

Inventory warehouse

$67.00/month

Domain

$29.00/month

Inventory

In notes above

Located in Dorset, UK

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Twitter

yoga_wstw

Newsletter list

997 subscribers

Social media followers

7,268 people

Q & A

Why should someone buy this store?

See my notes above!

How can the future owner improve the business?

Marketing! I've done barely any

What work have you put into the store?

Setting up an operations system that requires very little input. Building a good fan base in the yoga world.

How many hours does it take to run this business per week?

2 hours

$6,000 USD

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