Yoga Will Save the World
Introduction I began Yoga Will Save the World back in 2010 with the idea of creating yoga inspired clothes and gifts that remind people of yoga off the mat. The yoga community quickly connected with the playful ethos of the brand and we were soon stocked in yoga studios London, Melbourne, Stockholm Paris and in a few studios in Canada and consumers were buying products online from all around the world.
My sales have slowly but steadily grown to £12,000 in 2015 when I then had my daughter. I can share more figures with those interested as well as web stats for conversion rates. Many of my customers are repeat customers and at this stage the business needs a bit of marketing help to gain new loyal customers. A couple of years ago I had a daughter and took on another full time job, which meant I have had little time to manage my yoga business. I am now pregnant again and feel it’s time to pass on the business to someone with more time to allow it to grow.
What’s included in the sale:
- The online store paid up until 2020!
- A list of all my wholesale buyers (yoga studios)
- I have just paid up for another 2 years of domain hosting with Just Host for [REDACTED] The account now expires on July 21st 2019. The cost was roughly £500 for the two years.
- Social media accounts: Instagram and Facebook (see @yogawillsavetheworld)
- Inventory and packaging – over 600 gifting and clothing items that I stock in a warehouse that stores and fulfil all orders thru Shopify. The total cost value of stock (excluding packaging which I am happy to pass on for free) is over £3000
The Business Model
I organise through suppliers (whose contacts I can share) to print yoga illustrations on clothes and gifts. These are done as environmentally friendly as possible. These are shipped directly to my warehouse where they are shipped to customers buying thru my Shopify store or to wholesale buyers (yoga studios) I have put very little money into advertising but did have good success using Facebook adverts last year. I have mainly used social media to gain a following.
Month to month running of my business costs very little. At the moment I pay about £50 for storage plus any shipping and handling for sales. I spend a bit of money on Mailchimp and an accountant and that’s it!
I do feel there is so much potential still in this little yoga business. It’s a hugely popular and growing market and there are not many options for lovely yoga gifts out there still. I wish I had the time to invest to see it grow but I’ve come to the conclusion I just don’t.
If you have any questions please do get in touch.
Many thanks Rebecca
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
|Subscriptions (ie. Mailchimp, apps)||
|Advertising (ie. Adwords, Facebook ads, etc.)||