The logo was designed to reflect the outdoors/sports. It cost $50 for the design. I have installed and used the Facebook pixel perfect installed and have gathered a bit of data from a few ads I have run. The theme is new and it cost $50. It is fairly easy to customise. The products on the site have been tested through ads and have had positive feedback. The winning product is the glove flashlight and has received a few sales. The site has been open since March 2017. I have several social media accounts linked with the store name- Twitter, Instagram, Pinterest and Facebook. All have a good amount of followers.