Zonez is primarily an Amazon FBA-based business model, supported by this Shopify-powered website and a couple social media marketing channels.
A small percentage of our sales come from Shopify at this point it's more as a foundation and home base for future expansion.
The business is almost completely passive, typically requires 0 - 2 hours work per week to maintain. We have 2 freelancers to manage social media and customer service.
Average net profit per month in 2017 is $306. Some months see $1,000 net profit, but it's not consistent.
We don't put much work into this business, which is why we're selling it.
The foundation and system is set up, our suppliers are great, it just needs some energy put into marketing and expanding the brand with more private label products.
Our main brand is Zonez, products so far are novelty/rave/edm glasses, but the brand is positioned to expand to rave accessories or novelty lights/products.
We also have a brand, Surface Fusion, that we used to sell kitchen products. Have stopped pursuing this one for the most part, but still keep it hanging around. It's included with the deal.
They are trained and have SOP’s, they operate mostly autonomously.
Social Media Manager
Posts daily on Instagram, engages with messages/comments, and shares every post on Facebook.
- We also have some automation set up like sharing to Twitter.... so the content and system is there, it's just a matter of putting energy into gaining followers.
Customer Service Manager
Manages all customer service
Replies to negative reviews on Amazon
Fulfills website orders
$3,300 average monthly sales (2017)
Account started in December 2015
Selling 3 products from 2 brands we created: Zonez (novelty/rave glasses) and Surface Fusion (bamboo kitchen products, we used to sell these but phased out)
4.9 stars seller feedback, excellent account health
Our long standing reliable product. Best available quality in the category, great review profile.
Supplier is rock solid, reliable, and quick production.
Price at ~$12, pretty much runs on complete autopilot steady sales.
A new product that is off to a good start. We haven’t done a review push yet, but just straight organic and PPC has gotten it sales and some reviews.
Quality is great, supplier has a lot of color and style options at low MOQ.
Bamboo Can Openers
Leftover product from our Surface Fusion brand. The quality isn’t reliable on these, so sales dropped dramatically, from 20+ per day to 1 per day lately. (although the listing still converts)
We don’t invest in this product or brand anymore, just collect the passive income from the remaining units in stock.
Hybrid Amazon FBA / Ali Dropshipping site.
Average $50 - $400/mo in sales with no marketing effort.
Uses Oberlo to add aliexpress products, makes it easy to scale product listings and market ali dropshipped products.
Started selling in March 2017 to expand off Amazon.
Fully automated using Joe Lister to fulfill orders via amazon.
Low sales averages a few units per month. We put zero effort here.
We didn’t really do much on social media until this year. Now we have an employee managing the content posting on Instagram, and sharing posts automatically on Facebook and Twitter.
Haven’t put any effort other than some FB ads here and there
Posts auto-shared daily from Instagram
Have put zero effort here, other than setting up IFTTT to auto post our Instagram pics/posts to Twitter account, to set up a foundation and add content.
Our stock is pretty healthy, depending on time of sale, stock may be included.
We stopped pursuing our Surface Fusion brand, but are including those assets free if you want:
This isn’t factored into the valuation, but it’s free if you want it.
Doesn’t really do any sales, but we keep the site up because of it’s potential to resurrect and fill out with either Ali dropshipped products, or create some more private label products under the Surface Fusion brand.
The other product - wine stoppers (https://www.amazon.com/dp/B01A6IBB6W) was a good product, just hard to turn a profit because of the market price of similar products in Amazon.
Our wine stopper supplier is great, and has other wine products if you wanted to expand.
The bamboo can openers, the defect rate is higher than we prefer. The supplier has some other cool products, kitchen utensils, etc. But I wouldn’t order more can openers.
The business and Zonez brand have a solid foundation ready for growth, and an easy launchpad for new products.
We only have 2 products with the Zonez brand, but it’s positioned to expand into a wide range of accessories. Anything off the website could be converted to FBA, or any product in the rave accessories niche (different glasses, light up gloves, clothing accessories).
One idea we were thinking was to push marketing to Ali dropshipped products on website, and whatever performed well, turn into an FBA product.
Add more Ali dropshipped products using Oberlo. Scale up to 100’s or even 1000’s.
Create content marketing plan (we have a basic blog but that’s it).
Put some effort into using sales and marketing apps.
Using email appends service to collect Amazon customer emails and funnel them into other products on the website.
Set up automated email funnel to promote the Ali dropship products.
Right now it’s pretty passive. Seeking out Instagram ambassadors, doing contest giveaways with Gleam, running specials, etc can all increase social media action.
Free shipping + Facebook advertising is one of the leading methods to promote Ali dropshipped products.
We did the Empire Flippers valuation tool plugging in the numbers from April - June and received a valuation of $23,650 for the business, not counting our inventory or off Amazon assets.
Sales have dropped since then, as we focused on other businesses and haven't put effort.
We're asking $10,000.
We will be freely available for 30 days after the sale of the business to help get you integrated and answer any questions.
We have other ongoing projects we want to focus on growing, so we are looking to offload this business now to put capital and mental focus elsewhere.